The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always seeking ways to make more informed decisions about your content, acquisition, distribution, and programming strategies. Parrot Analytics' demand data can help you do that. For instance, the demand data for "Mario" in Italy during March 2024 can help you make a more informed decision about whether to invest in the show. Here are some questions that demand data can answer:
1. What is the value of "Mario" in Italy?
Parrot Analytics' content valuation system can calculate the dollar value contribution of any title, to any platform, in any region based on demand data. You can use the system to assess the baseline value of "Mario" in Italy and to find out how its demand compares to other TV shows in the country.
2. How is "Mario" performing compared to average shows in Italy?
Demand data shows that "Mario" has 5.4 times the audience demand of the average show in Italy, which is a good sign. You can also see that only 8.6% of all TV shows in Italy have this level of demand. However, the show's demand has been decreasing compared to the last 90 days.
3. What is the genre performance of "Mario" in Italy?
Demand data reveals that "Mario" ranks at the 98.8th percentile in the comedy genre in Italy, indicating higher demand than 98.8% of all comedy titles in Italy. This information can help you understand the show's potential to attract and retain audiences in the comedy genre.
4. What other shows are "Mario" viewers fans of?
Demand data can identify other shows that fans of "Mario" also like, such as "Doctor Who (2005)", "Remington Steele," and others. This information can help you identify patterns in audience behavior to inform your decision-making process.
5. How has the demand for "Mario" changed over time in Italy?
Demand data shows that the audience demand for "Mario" increased in Italy by 14.6% during March 2024. You can also see that the show's demand spiked in late March 2024. This information can help you determine the overall performance of the show in Italy and how it might perform in the future.
6. What is the global performance of "Mario"?
The Parrot Pulse for "Mario" provides an independent measure of its global performance across six dimensions. While its worldwide audience demand across all platforms and longevity are okay, "Mario" has poor travelability, momentum, franchisability, and reach. This information can help you understand how the show performs on a global scale and how you can improve its performance in these areas.
7. Where is "Mario" most in-demand globally?
By examining the top 10 global markets where "Mario" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in all these markets. It is highly demanded in Italy, its number one market globally, followed by Switzerland.
In conclusion, demand data can help you make more informed decisions as a TV executive. Using demand data, you can value your content, assess its performance, identify audience patterns, and understand its global impact. The demand data for "Mario" in Italy during March 2024 is just one example of how Parrot Analytics' demand data can help you make better decisions.
This is Mario's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mario travels internationally.
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Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. MTV Italia, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as MTV Italia to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mario), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV Italia by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mario, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV Italia‘s Mario is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV Italia and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mario, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Mario in Italy. We provide our partners with extensive subscription-video-on-demand expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.