If you're an entertainment executive looking to make more informed decisions, the demand data around "Marvel's What If...?" in Italy in December 2023 can teach us several things.
First and foremost, the show's audience demand in Italy is good. As of December 2023, it achieved 4.7 times the audience demand of the average show in Italy in the last 30 days. You can use this data to estimate the content valuation of "Marvel's What If...?", helping to determine how much the show may be worth to a platform.
Additionally, this demand data can be useful when making decisions about the show's distribution. For instance, the data reveals that "Marvel's What If...?" ranks impressively high in its respective genre in Italy, showing that the show performs better than 97.7% of all animation titles in the country. This knowledge could be used to identify the other markets worldwide where there might be a significant demand for the show and decide when and where to release it.
"Marvel's What If...?" has also shown good performance levels in Italy, reflected by its rank in the country having gone up by 480 spots in the month of December alone. The show's momentum, which measures the pace of growth, is also exceptional, suggesting that the show has high potential for growth and good prospects of staying popular into the future.
Entertainment executives can also use the show's demand data to help influence future acquisitions. Data on the list of shows most like "Marvel's What If...?" (which includes titles like "Rick and Morty," "The Mandalorian," and "Peacemaker") can reveal what kind of shows its target audience likes, thus potential shows to consider for future acquisition.
Finally, the demand data can be used to guide programming decisions by finding answers to questions about how popular the show is relative to other shows on the market, what genres are resonating most with the current audience, and more.
