Understanding audience demand is crucial in making informed content decisions in the entertainment industry. Parrot Analytics helps entertainment executives make such informed decisions by providing them with demand data for certain TV shows. For instance, let us use Marvel's What If...?" as an example.
Content Valuation: Content valuation uses demand data to determine how much a TV show is worth and the value it brings to a platform. For instance, the demand for "Marvel's What If...?" in Italy is good, with 7.8 times the audience demand of the average show in Italy over the last 30 days. Also, "Marvel's What If...?" has been increasing in demand recently. Moreover, this TV series' independent measure of global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach; are all outstanding or good.
Acquisition Decisions: Demand data can help streamers make informed decisions when considering what shows to acquire. For instance, besides "Marvel's What If...?", fans of this TV series also highly recommend "Rick And Morty," "Monarch: Legacy Of Monsters," "Percy Jackson And The Olympians," "Ahsoka," "Star Wars: The Bad Batch," "Gen V," "Reacher," "For All Mankind," and "The Mandalorian."
Programming Decisions: Demand data is also useful in deciding the best programming decisions. The spikes in demand for "Marvel's What If...?" in mid-March 2024 in Italy suggest that program scheduling can take boost a show's relevance. The data also shows that the show's peak demand increased by 9.0% in the last 30 days, compared to its performance over the past year.
Distribution Decisions: Through Parrot Analytics' travelability metric, entertainment executives also have access to data on how a TV series resonates with audiences globally. For instance, "Marvel's What If...?" is in-demand in ten global markets, with outstanding audience demand in each. Therefore, based on this data, the show can continue to expand its reach to other markets globally.
In conclusion, entertainment executives can use demand data from Parrot Analytics on different shows to make informed decisions about a show's value, acquisition, programming needs, and distribution. With access to Parrot Analytics' demand data and metrics, executives can be better informed in their strategic decision-making processes and therefore optimize content performance and revenue streams.
