The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, data-driven insights can help with informed decision-making when it comes to content acquisition, distribution, and programming decisions. Parrot Analytics offers a content valuation system powered by global demand data and supply, which can reveal the dollar value contribution of any title to any platform in any region. In the case of "Master of Photography," here are some of the questions we can answer using demand data and how they relate to content valuation and strategic decisions:
- How much is "Master Of Photography" worth, and how does its value compare to similar titles in the market? Based on the audience demand data, "Master Of Photography" has a good level of demand in Italy compared to the average show in the country. Its demand has also been increasing recently, indicating growing popularity. In the reality genre, the show has a higher demand than 98.7% of all reality titles in Italy. This information can help evaluate the value of the show to potential distributors or buyers, as well as inform strategic decisions on pricing and release strategy.
- What is the reach and travelability of "Master Of Photography" and how can these insights inform expansion plans? Based on Parrot Analytics' insights, "Master Of Photography" has a poor travelability score, which quantifies its international demand relative to its home market. However, it has good demand in Italy, its number one market globally, and it has outperformed the average TV show in each of the top 10 global markets where it is most in-demand. This information can help inform decision-making around potential expansion plans to market and distribute the show in new regions.
- How is "Master Of Photography" performing compared to similar titles in the market, and what insights can be gleaned from examining its momentum and longevity? "Master Of Photography" has okay audience demand across all platforms globally, but its momentum and longevity scores are poor, which means the pace of growth and how well audience demand is maintained over time are low. This information can help executives understand how the show's popularity is evolving and make informed decisions about renewal, marketing spend, and potential spin-off opportunities.
- Which titles are resonating with "Master Of Photography" fans, and what insights can be gleaned from examining the show's affinity with other titles? According to the audience demand data, "Master Of Photography" fans also like titles such as "Andor," "Django," and "Chilling Adventures Of Sabrina." Examining the show's affinity with other titles can help executives make informed decisions about what content to acquire or produce, as well as help identify specific talent or brands that may help expand the show's reach.
- How effective is the marketing campaign around "Master Of Photography," and what insights can be gleaned from examining its performance in specific markets? Based on the demand data, the show's audience demand has decreased in Italy by 7.8% during March. However, the demand spiked in late March 2024 for Italy. Examining how "Master Of Photography" is performing in specific markets can help executives make informed decisions about where to focus their marketing spend and optimize release strategy.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed decisions around content acquisition, distribution, and programming. By leveraging demand insights, executives can better understand the value of a title, its potential for expansion, and its performance compared to other titles in the market, among other important strategic factors.
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Acquire the best shows from partners such as Sky Arts to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Master Of Photography), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Master Of Photography, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky Arts‘s Master Of Photography is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Arts and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Master Of Photography, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Master Of Photography in Italy. We provide our partners with valuable television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.