As an entertainment executive, it's crucial to make informed content, acquisition, distribution, or programming decisions. Let's explore how demand data can be instrumental in these decisions, using the analysis of "Only Murders In The Building" for the month of December 2023 in Italy.
One of the most critical factors in content valuation is demand. Parrot Analytics content valuation system can be used to determine how much a specific title or library is worth for any given platform in any region and how much ROI a specific title would bring. Based on the analysis, "Only Murders In The Building" has an outstanding demand in Italy, with 13.1 times the audience demand of an average show. This means that the show's total value is higher than what is seen on the surface as a single metric. Demand data can be used to find out what content is most popular in specific markets, such as in Italy, and globally. By combining content valuation and demand data, entertainment executives can make informed decisions about how much to spend on content, the value of exclusivity, and how to optimize content for different markets.
Demand data can also help executives determine what type of content has opportunities for acquisition or production. In December 2023, "Only Murders In The Building" reported a 10.1% decrease in demand in Italy. Executives can evaluate this data to find new opportunity markets for content distribution, discover under-monetized titles, and assess a TV series' ability to drive subscriptions and mitigate churn.
The Parrot Pulse, which measures a show's global performance across six dimensions, shows that "Only Murders In The Building" has exceptional worldwide audience demand, travelability, longevity, momentum, and franchisability. Executives can use this information for platform and network fit assessments, pre-release marketing optimization, and to compare the show's performance against other titles available in the market.
Finally, content executives can use "Only Murders In The Building" metadata, such as the number of episodes, airing date, and season profile, to determine if the show aligns with their acquisition or programming goals. For instance, the show has four seasons, with season 1 airing from August 31, 2021, to October 19, 2021. Using this data, executives can decide which season to acquire or air.
In conclusion, demand data provides executives with critical insights that they can use to make informed decisions about content acquisition, distribution, programming, and valuation. Combining these insights with show metadata and the Parrot Pulse can enable executives to understand a show's commercial potential better and take calculated risks.
