As an entertainment executive, you may use Parrot Analytics demand data to make better-informed decisions about content acquisition, distribution, and programming. For instance, by analyzing the demand for a TV show like "Only Murders In The Building" in Italy, you can gain insight into the show's performance and popularity, and use this data to make strategic decisions.
One of the key insights from the demand data for "Only Murders In The Building" is that it has 13.6 times the audience demand of the average show in Italy, indicating that demand for the show is outstanding. Additionally, the show has exceptionally strong demand across the world, with its travelability and franchisability also considered high.
Using demand data, you can also compare the show's performance across different time periods. For example, in January 2024, demand for the show decreased by 10.3% in Italy, but it's still outstanding. Also noteworthy is that demand for the series spiked in early January, which could indicate new viewers or increased word-of-mouth promotion for the show.
Considering the audience's demand for "Only Murders In The Building," you can gain insight into who the target demographics are and what genres of content are resonating most with consumers. As per the data, shows like "Ted Lasso," "Rick and Morty," and "Loki" are popular with viewers who also enjoy "Only Murders In The Building." You could use this information to make informed acquisition decisions that target a similar demographic.
By analyzing demand data, you can also see how "Only Murders In The Building" is performing in different markets across the world. For instance, the show is most in-demand in the United States, followed by Canada, the United Kingdom, Australia, and France. You can use this information to make informed decisions about where to distribute and market the show.
Another way that demand data can be used in decision-making is to assess the value of a content library to a platform over time. With the show having four seasons and 31 episodes, demand data can reveal the dollar value contribution of the series to any platform and how its demand has increased over time. You can use this information to better evaluate content libraries and make more informed acquisition decisions.
Overall, demand data can help entertainment executives make strategic decisions about content acquisition, distribution, and programming that are grounded in consumer preferences and overall demand. By using insights gained from demand data analyses, executives can make decisions that maximize their content's reach, profitability, and popularity.
