The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, you need to have a clear understanding of what content choices appeal to your audience in order to make informed decisions. One of the ways to do this is by utilizing demand data. The case of "Petra" in Italy provides an excellent example of using demand data to guide your content decisions.
With 3.4 times the audience demand of the average show in Italy over the last 30 days, demand for "Petra" is good. This information is critical to content valuation because it helps you understand how much a title is worth to a platform in any given region. You can use demand data to assess a TV series' ability to drive subscriptions and revenue by taking into account the cost to acquire the show versus how much revenue it generates for the platform.
Looking at the way "Petra" fans in Italy perceive the show is another way to evaluate its appeal. The show scores at the 98.0th percentile in the comedy genre in Italy, indicating that it has higher demand than 98.0% of all comedy titles in Italy. This information gives you insight into the best genre to focus on in Italy and shows you how you can replicate success in that market.
Furthermore, the information that fans of "Petra" also like "True Detective", "Call The Midwife", and "Star Trek: Picard", gives you an idea of what the audience in Italy is interested in generally. You can use this insight to inform your content acquisition decisions. This data helps you to consider the potential audience overlap of titles to decide which titles to license, promote and engage fans to drive audience growth, and meet your audience's expectations.
By examining the top 10 global markets where "Petra" is most in-demand over the last 30 days, you can gauge the show's success in several regions worldwide. Italy ranked number one globally and had an audience demand of 1.4x. Spain, ranked second, recorded good audience demand; other markets such as Germany, France, Netherlands, Greece, Panama, and Switzerland had "okay" demand. Being able to measure audience demand in different regions.
In conclusion, utilizing demand data can guide your content valuation, acquisition, distribution, and programming decisions as an entertainment executive. The insights gleaned from the analysis of "Petra" in Italy provides an excellent example of using the data to make informed business decisions. You can evaluate the popularity of a show, its genre appeal, and audience overlap with other shows to make informed decisions that help maximize your platform's value.
Petra's travelability to Italy in the last 30 days is 267%, which means that the audience demand for Petra is 267% of the demand in its country of origin, Spain. Click through to another market to discover how well Petra travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky Italia‘s Petra is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Italia and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Petra, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Petra in Italy. We provide our partners with comprehensive SVOD workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.