The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for ways to make informed content acquisition or distribution decisions? Or perhaps you're a TV studio executive who needs to make data-driven programming decisions? One of the most efficient ways to achieve these objectives is by leveraging audience demand data.
Parrot Analytics recently conducted an analysis of "Pluto," a TV series revolving around the investigation of mysterious robot serial murders, comparing the show's audience demand in Italy in February 2024 with that of other shows in different genres. Below are some insights that can be derived from the analysis, and how entertainment executives might use these insights to make strategic decisions.
Firstly, we found that "Pluto" had 2.4 times the audience demand of the average show in Italy in the last 30 days. This is a good performance by the show and indicates viewers are interested in it. As only 8.6% of all TV shows have this level of demand, this highlights that "Pluto" has significant popularity in Italy. Comparing this 30-day time frame to the previous 90 days, we observe a decrease in demand. Therefore, acquiring or producing similar shows in the "mystery" or "sci-fi" genre might be an area to explore, while bearing in mind the potential saturation of the market.
Secondly, we see that "Pluto" reached peak rank #506 in Italy, falling by 328 places during February 2024 in Italy. Nonetheless, the show ranked in the 96.7th percentile in the drama genre, earning higher demand than 96.7% of all drama titles in Italy. Knowing this level of information will undoubtedly inform programming decisions about how and when to air the show in Italy as increased competition for audiences during the month may have impacted the show's demand.
Thirdly, we found a list of other shows that fans of "Pluto" also like which could help distribution, and promotion executives plan and execute targeted content marketing: "Loki", "Rick And Morty", "The Last Of Us", "Legion", "The Mandalorian", "Stranger Things", "Blue Eye Samurai", "Foundation" and "Monarch: Legacy Of Monsters". By examining what other content its audience enjoying, executives can assess which shows to cross-promote "Pluto" alongside.
Fourthly, our analysis finds that audience demand for "Pluto" decreased in February by 26.7%, indicating a drop in engagement. Despite this, the demand spiked at the end of February, illustrating the power to induce a renewed interest. These insights could inform content decisions about scheduling episodes or airing reruns to capitalize on the show's momentum.
Fifthly, our Parrot Pulse analysis shows that "Pluto" has high longevity and momentum but relatively lower reach. Networks can build upon the show's success by acquiring titles with a similar profile for sustained interest, conducting localized marketing campaigns, and identifying target groups to increase the program's reach.
Finally, looking at the global demand for "Pluto," we see that it outperforms the average TV series in its top ten markets, with China being the country where the show achieved the most significant increase in demand. As global demand is an important factor in content valuation, SVOD platforms and series financing companies should note that this increase in demand might indicate higher demand should they wish to distribute the show in other markets.
In conclusion, demand data can be leveraged to make more informed content decisions. Entertainment executives, particularly executives at SVOD platforms, OTT platforms, and TV series financing companies, can use Parrot Analytics content valuation system to measure any title's dollar value contribution, quantify its financial ROI, assess a TV series' ability to drive subscriptions and mitigate churn. By leveraging Parrot Analytics' demand data, producers can determine how much to spend on content, which content to produce or acquire, retain subscribers, drive subscriptions, and expand a show's international distribution.
Pluto (プルートウ)'s travelability to Italy in the last 30 days is 57%, which means that the audience demand for Pluto (プルートウ) is 57% of the demand in its country of origin, Japan. Click through to another market to discover how well Pluto (プルートウ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Pluto (プルートウ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pluto (プルートウ), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Pluto (プルートウ) in Italy. We provide our partners with deep TV series analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.