As an entertainment executive, leveraging demand data can help inform content, acquisition, distribution, and programming decisions. Analyzing the case of "Shameless" in Italy over the last month provides valuable insights.
Firstly, demand data helps in content valuation. With 11.2 times the audience demand of the average show in Italy over the last 30 days, "Shameless" has high demand, indicating the title holds high economic value. Comparing the performance over a year versus the last 30 days reveals that the show's popularity has been increasing, which also suggests that the value has been increasing.
Secondly, demand data informs acquisition decisions. "Shameless" has a 43% demand in Italy compared to its country of origin, the U.S. This data points to a high travelability and indicates the show's potential popularity in other countries. Hence, acquisition opportunities outside of the United States may be worth exploring based on this data.
Thirdly, demand data enables better programming decisions. The demand of this show in Italy has been increasing by 53.6%, illustrating the growing interest of the Italian audience in this title. The top 10 global markets where "Shameless" is most in-demand highlights that the show is equally popular in many parts of the world. This information can lead to insights into market-specific programming strategies and improvements in scheduling and programming decisions.
Fourthly, demand data can help inform distribution decisions. With "Shameless" achieving outstanding audience demand in the United States, Germany, China, Russia, Canada, Netherlands, UK, South Africa, and Italy, the data suggests that the title will be well-received on various streaming platforms across these regions. This data can be leveraged by working with local distributors to ensure the content reaches its intended audience.
Finally, demand data can support content production decisions. Fans of "Shameless" are also interested in shows such as "Game Of Thrones" and "The Walking Dead," which are in the drama and horror genres, respectively. This information may be useful in identifying new content development opportunities in related genres.
In conclusion, by examining the audience demand for "Shameless" in Italy over the last 30 days, entertainment executives can make more informed decisions regarding content, acquisition, distribution, programming, and content production. Demand data is a valuable asset in making strategic decisions that can lead to greater success and profitability for TV networks and streaming platforms.
