If you are an entertainment executive, understanding the demand of a TV series in your target audience before making any major decisions is essential. Let's take the example of "Shameless" in Italy in December 2023, which has been performing exceptionally well in terms of audience demand.
One question that Parrot Analytics can answer using demand data is "How much is my show worth?" In this case, the demand data obtained from the Italian market reveals that "Shameless" has 15.7 times the audience demand of the average show in Italy, indicating a high level of consumer interest. Additionally, the show moved up its rank by 37 spots during December in Italy, further indicating an increased demand. Using such demand data as a basis, the value of this TV series can be calculated in dollars and compared to other content on various platforms, which can help an executive to make informed decisions when allocating budgets for the production, acquisition and distribution of TV shows.
Furthermore, demand enables the valuation of Intellectual Property (IP) globally, allowing people in the entertainment industry to understand if their content will sell not only locally but internationally. By examining the top 10 global markets where "Shameless" is in-demand, we can see that the show has outstanding performance in each of these markets. This information proves the show's global value, indicating that there may be an opportunity to capitalize on the international market by producing spin-offs and franchising it.
Another valuable insight gleaned from demand data is user preference. In this case, the shows that fans of "Shameless" also enjoy are "Bob's Burgers," "What We Do In The Shadows," and "The Simpsons," among others, which can help entertainment executives to identify other shows or franchises that their audience might enjoy watching.
Demand data can also inform content acquisition strategies, as it enables decisions on what type of content exhibit opportunities to be produced or acquired. By analyzing the demand data of "Shameless," entertainment executives can identify the most popular genres in the Italian market that resonates with audiences, allowing them to focus their acquisition efforts on these types of shows, which will help to acquire or retain subscribers.
Finally, demand data also assists executives in reaching their target market as it enables optimal release strategies that encourage many people to watch a TV series. The demand data for "Shameless" shows an increasing demand rate in Italy. Furthermore, it is perceived that the TV series has a high enough demand that a release strategy can be put into action that allows it to reach the maximum number of viewers in Italy.
In conclusion, entertainment executives can utilize Parrot Analytics' demand data to make informed content, acquisition, distribution, and programming decisions. Demand data can assist executives in understanding the value of a TV series, identifying user preferences, informing content acquisition strategies, and creating optimal release strategies. "Shameless" in Italy in December 2023 proves to be an excellent example of how demand data can play a role in strategic decision-making, as it showcases a high level of demand and demand increase over the month.
