As an entertainment executive, you know that demand data can provide valuable insights to make more informed content, acquisition, distribution, and programming decisions. Let's take the example of "Shameless," a popular television series in Italy.
Firstly, content valuation can be done using demand data. Our content valuation system is powered by global content demand and supply, which enables us to answer questions such as, "how much is my show worth?" Using demand data, you can calculate the economic valuation of any title to any platform in any region. For instance, examining the demand for "Shameless" in Italy in January 2024 showed that demand has been outstanding, with 18.4 times the audience demand of an average show. This can be used to demonstrate the value of the show to potential clients and justify its worth for acquisition or licensing negotiations.
Demand data can also inform scalable concept testing and decision-making concerning supply and demand. For example, audience demand for "Shameless" has increased by 6.4%, suggesting that there may be an opportunity to create similar content. Additionally, by looking at the top 10 global markets where "Shameless" is most in demand, executives can identify areas where the show may be profitable or underutilized.
Another way demand data can be leveraged is when making marketing decisions. "Shameless" has had a momentum rating of outstanding, indicating its pace of growth is exceptional. Demand has increased by 4.8% in the last 30 days, and peak demand in the same period is 20.5 times the average. By optimizing marketing campaigns around a hit show like "Shameless" that has strong momentum, executives can make the most of the show's current popularity to attract new subscribers or retain customers.
Demand data can also inform decisions about the show's release strategy. For instance, the popularity of "Shameless" in different markets can help inform which markets to prioritize while planning the show's release.
Finally, demand data uncovers under-monetized titles that may have the potential for further profitability. In the case of "Shameless," exceptional demand for the show in Italy suggests that such titles can be sold to other streaming platforms, studios, or linear networks to increase engagement, revenue, and subscribers.
In conclusion, demand data can be leveraged to make more informed decisions about content acquisition, valuation, programming, and distribution. By examining the popularity of titles like "Shameless" in different markets, executives can maximize their profits and make informed decisions to grow their audiences.
