The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a TV production company, you can leverage demand data to make informed content-related decisions that can drive audience engagement, increase revenue, and contribute to content valuation. Let's take the case of "Slow Horses," which has been performing outstandingly well in Italy in March 2024 to understand how demand data can be essential in the decision-making process.
First and foremost, you can use demand data to understand the show's performance in terms of audience engagement by assessing its popularity relative to its competitors. For instance, "Slow Horses" has been generating an audience demand that is 11.5 times higher than the average show in Italy over the last 30 days. This data indicates that the demand for "Slow Horses" is excellent compared to other options available in the market. Further, it ranks at the 99.8th percentile in the crime genre, which signifies that its performance is exceptional in its category.
Additionally, you can use demand data to determine how well the show is performing on a rolling year basis. For instance, though its average demand on a rolling year basis was 8.5 times higher than the average title, its demand in the last 30 days has increased to 11.5 times higher than the title average, which indicates its increased popularity.
You can also leverage demand data to understand audience tastes and preferences better. For instance, examining the top 10 global markets where "Slow Horses" is most in-demand over the last 30 days reveals interesting insights. This data highlights that the show outperforms the demand of the average TV show in each market, indicating that it can have a global appeal. Moreover, you can use audience demand data to identify other shows that audiences are also engaging with, such as "Reacher," "True Detective," and "For All Mankind," which have similar themes as "Slow Horses." This can help you make programming decisions by building lineups with similar themes.
Demand data is also useful for evaluating the performance of the show in its home market relative to other markets. For instance, the demand for "Slow Horses" in Italy was only 54% of the demand in its country of origin, the United Kingdom. Using the data derived from travelability, you can compare the show's international demand relative to its home market and devise strategies to improve audience engagement in other markets.
Moreover, evaluating the popularity of a show in different markets internationally can help in understanding the revenue potential for content distribution. For instance, you can estimate its value for Italian distribution, by comparing its demand with other titles available in the market.
Finally, demand data can help you determine the show's sustainability, reach, and momentum, which are essential components of content valuation. For instance, its longevity, momentum, franchisability, and reach are all good.
In conclusion, using demand data can enable you to make more informed content-related decisions, right from content creation to distribution. By understanding audience engagement, preferences, tastes, and global performance, you can develop programming and marketing strategies that can help in driving audience engagement, increasing revenue, and contributing to content valuation.
Slow Horses's travelability to Italy in the last 30 days is 60%, which means that the audience demand for Slow Horses is 60% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Slow Horses travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Slow Horses.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Slow Horses from partners like Apple TV+.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Slow Horses? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from Apple TV+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Slow Horses. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Slow Horses), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Slow Horses, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Slow Horses is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Slow Horses, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Slow Horses in Italy. We provide our partners with extensive television industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.