The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are often tasked with making decisions that impact the success of your company. Whether it's acquiring content, programming shows, or distributing and promoting titles, having accurate information is key. Luckily, Parrot Analytics provides demand data that can help you make more informed decisions.
One of the ways demand data can help is in content valuation. By using demand data, you can determine the dollar value contribution of any title, to any platform, in any region. In the case of "Tale E Quale Show," we see that it has 3.7 times the audience demand of the average show in Italy, making it a valuable asset. While its demand has decreased recently, it still ranks highly in the reality genre, with higher demand than 99.3% of all reality titles in Italy. By comparing its performance on a 1-year rolling basis vs the last 30 days, we can see that its peak demand was 10.8 times the average over the course of the entire year, but peaked at 5.5 times the average in the last 30 days. This indicates a 49.0% increase, but an overall decrease in its popularity.
In addition to content valuation, demand data can help with other decisions like content acquisition and distribution. Using "Tale E Quale Show" as an example, we can see that it outperforms the demand of the average TV show in the top 10 global markets where it's most in-demand over the last 30 days. Italy is its number one market globally, with good audience demand of 0.3x. If you're looking to acquire content or distribute content globally, this information can be invaluable in making informed decisions about what titles to pursue.
Demand data can also be used to better understand a show's fanbase and target specific groups for promotion. In the case of "Tale E Quale Show," we see that during February, demand for the show decreased in Italy by 8.7%. However, demand spiked in late February, indicating a potential opportunity to capitalize on the show's renewed popularity.
Finally, demand data can help with pre-release marketing and programming decisions. The Parrot Pulse for "Tale E Quale Show" provides an independent measure of its global performance across six dimensions. Here, we see that while its worldwide audience demand across all platforms is okay, its travelability, longevity, momentum, franchisability, and reach are all poor. This information can help inform marketing campaigns and programming decisions to improve the show's performance in these areas.
Overall, demand data can be an incredibly valuable tool for entertainment executives. By using it to inform content valuation, acquisition and distribution decisions, and programming and marketing decisions, you can make informed choices that increase the likelihood of success for your company and its titles.
This is Tale E Quale Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tale E Quale Show travels internationally.
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Acquire the best shows from partners such as Rai 1 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tale E Quale Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rai 1 by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Tale E Quale Show, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Rai 1‘s Tale E Quale Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tale E Quale Show, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Tale E Quale Show in Italy. We provide our partners with comprehensive television industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.