The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Three Pines" in Italy for the month of March 2024 can offer numerous insights to help make informed decisions in key areas such as content valuation, acquisition, distribution, and programming decisions.
Looking at content valuation, executives can base their decisions on the economic value of the content using global content demand and supply. Parrot Analytics' content valuation system draws on demand data to determine the dollar value contribution of any title to any platform in any region. With 2.4 times the audience demand of the average show in Italy over the last 30 days, "Three Pines" has a good demand value. Only 8.6% of all TV shows have this level of demand in the country, indicating that the show has high market value. The demand data for "Three Pines" can also assess the show's ability to drive subscriptions and mitigate churn, contributing to content valuation.
In making acquisition decisions, demand data is crucial in determining the potential of a title in a specific market. The demand data for "Three Pines" reveals that it exhibited good audience demand across its top markets of Russia, Canada, Ukraine, and Italy. This data allows executives to prioritize markets for acquisition and to determine the expected value of such titles in specific markets to make informed acquisition decisions.
Distribution decisions can also be based on demand data. The Parrot Pulse for "Three Pines" provides insight into the series' global performance across six dimensions, including reach, travelability, franchisability, momentum, and longevity. While its reach is only okay, the show has a good worldwide audience demand across all platforms, including Italy. The pulse data can inform the selection of platforms to reach its target audiences.
Programming decisions need to be guided by audience preferences in popular genres and other shows that resonate well with viewers. Audience demand for "Three Pines" in Italy shows that it has high demand in the drama genre, placing it among the top 4% of all drama titles in Italy. The show's fans are also likely to enjoy titles such as "The Rookie," "The Gilded Age," and "Battlebots." This data can inform programming decisions to balance content with high demand genres and complement other existing content preferences of the viewer.
Finally, executives can use demand data to optimize marketing campaigns ahead of premiere and assess the overall performance of the show. The demand data shows that "Three Pines" experienced a spike in demand in late March 2024, which can inform the timing of marketing campaigns and premieres. The show's rolling demand data reveals that its peak demand has increased by 30.1% over the last 30 days, indicating rising popularity. However, the show's overall demand has been decreasing for the last 90 days, which can help executives assess performance and ensure future success.
In summary, the demand data for "Three Pines" in Italy for the month of March 2024 provides valuable insights for entertainment executives in content valuation, acquisition, distribution, programming, and marketing decisions. Parrot Analytics' demand-driven approach to data analysis can provide executives in the entertainment industry with the necessary tools to make informed decisions that positively impact their businesses.
Three Pines's travelability to Italy in the last 30 days is 242%, which means that the audience demand for Three Pines is 242% of the demand in its country of origin, Canada. Click through to another market to discover how well Three Pines travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Three Pines is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Three Pines, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Three Pines in Italy. We provide our partners with essential SVOD workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.