The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a content distributor or SVOD/platform executive, you'll be interested in how you can effectively position "Unplugged" in your programming lineup. Using Parrot Analytics demand data, you can better inform your programming decisions and leverage content valuation metrics to determine the worth of the series in any region. You can combine data on audience demand with other factors to decide whether to acquire the rights to a show for a particular market. You might also use demand data to assess whether you should continue to run a show for another season. With 4.8 times the audience demand of the average show in Italy, "Unplugged" has a solid demand that can drive engagement across the platform.
Are you a commissioning editor for a TV production company or an entertainment agency? Utilize demand data insights to determine which type of content may have chances of success in which regions. In the case of Italy, "Unplugged" continues to have good demand with an increase of 57.2% in one month. Understanding how well the show performs in each market via demand data and other factors such as content trends will enable you to pitch your ideas to buyers in an informed and strategic way.
If you're a financing company partnering with studios, you want to ensure that the content produced delivers a solid return on investment. Parrot Analytics’ content valuation system reveals the dollar value contribution of a title to the platform in any region. Using demand data, the content valuation system can help you determine how much it is worth to produce "Unplugged" for various regions. "Unplugged" has outstanding global audience demand, excellent travelability potential, and exceptional franchisability with a good reach. With this information, you can confidently evaluate the potential success of the show and negotiate a partnership agreement that suits both parties.
To learn more about the show's popularity, you can use Parrot Analytics' demand indicators, such as rankings, audience demand, and genre percentiles. For instance, "Unplugged" ranked #273 in March 2024, and its outstanding demand for the last 30 days across all platforms suggests that it resonates well with the audience. Moreover, the show is in the 99.9th percentile in the documentary genre, indicating that it has a higher demand than 99.9% of all documentary titles in Italy.
Demand data also provides insight into which shows are popular among "Unplugged" fans. "Saturday Night Live," "Clone High," and "Frasier (2023)" are among the other shows that fans of "Unplugged" are also interested in, which may suggest that audiences enjoy nostalgic programming. Understanding audience taste clusters through demand data would assist you in making informed decisions on what other shows to acquire for your platform.
Lastly, demand data provides insight into how well a show performs relative to its home market, such as the case for "Unplugged," where demand in Italy was only 28% compared to the United States. This information can help you determine which titles might warrant a strategic release plan or consider acquiring and releasing in other regions.
To conclude, using demand data in conjunction with other indicators will help provide a more complete picture of the success of a show. As an entertainment executive of any kind, you can leverage demand data insights to make better content, acquisition, distribution, or programming decisions to engage your audience and determine the value of your content library.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Unplugged), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Unplugged is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Unplugged, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been updated on May 9, 2024, 11:44 p.m. PST using global television demand data from Parrot Analytics for Unplugged in Italy. We provide our partners with deep entertainment industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.