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Unlocking Valuable Insights: How Demand Data Can Help Entertainment Executives Make Informed Decisions Using 'Your Honor' as an Example

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Parrot Analytics Insights - January 2024

As an entertainment executive, you may use demand data to make informed decisions related to content valuation, acquisition, distribution, and programming. By analyzing the performance of "Your Honor" in Italy for the month of January 2024, you can gain insights into its audience demand, popularity, and performance.

You can use demand data to determine how well "Your Honor" is doing in Italy. With 2.9 times the audience demand of the average show in Italy over the last 30 days, demand for "Your Honor" is good. You can compare this to its demand of 3.8 times the average over the last 90 days, which indicates a recent decrease in demand. This information can help you gauge the popularity and performance of the show in Italy and make informed content valuation decisions.

Additionally, you can use demand data to identify the show's audience demographic and preferences. For instance, "Your Honor" is ranking at the 97.2th percentile in the drama genre, in January. This means "Your Honor" has higher demand than 97.2% of all drama titles in Italy. You can also identify shows that fans of "Your Honor" also like, such as "South Park", "The Mandalorian", "House Of The Dragon", "Star Trek: Strange New Worlds", "Andor", "Foundation", "Loki", "Succession" and "Game Of Thrones". This information can help you make informed programming decisions, especially when developing a content lineup aimed at a particular audience demographic.

You can also use demand data to inform decisions related to distribution and acquisition. By analyzing the top 10 global markets where "Your Honor" is most in-demand over the last 30 days, you can identify opportunities to expand the show's distribution and market reach. For instance, the United States is "Your Honor"'s number one market globally, and the show achieved outstanding audience demand of 10.5x in the United States. You can also use demand data to determine how much "Your Honor" is worth to another streaming platform or pay-tv network and make informed distribution and acquisition decisions.

Finally, you can use demand data to assess the show's performance in comparison to other TV shows in the market. By examining the show's performance on a 1 year rolling basis versus the last 30 days, you can gain insights into its popularity and momentum. Although "Your Honor" peaked at 8.1 times the average demand over the entire year, it peaked at 3.7 times the average over the last 30 days, indicating a decrease in popularity. Such insights can help you determine the show's value and potential ROI, especially when making informed content valuation decisions.

In conclusion, demand data can help entertainment executives make informed decisions related to content valuation, acquisition, distribution, and programming. By analyzing "Your Honor" for the month of January 2024 in Italy, executives can gain valuable insights into its audience demand, popularity, and performance, and use this information to make data-driven decisions.

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