The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's competitive entertainment landscape, content companies need to make smart, data-driven decisions when it comes to content production, acquisition, distribution, and programming. Luckily for them, demand data can provide invaluable insights into the popularity and performance of shows, helping industry professionals make informed decisions.
Take "Manpuku" in Japan as an example. With 14.8 times the audience demand of the average show in Japan over the last 30 days, the demand for this show is outstanding, and only 2.7% of shows have this level of demand. The fact that the demand has been increasing is a good sign for this show's potential longevity. When compared to its previous 90-day performance, demand for this show has risen, making it a show worthy of closer inspection.
Firstly, it’s essential to examine how the show performs within its genre. "Manpuku" ranks at the 99.9th percentile in the drama genre, in October, which means it has higher demand than 99.9% of all drama titles in Japan. That's an impressive statistic and one that demonstrates that this show is resonating with Japanese drama fans.
Furthermore, it’s crucial to examine the show's performance in other global markets, aside from its home market. For example, analyzing the top 10 global markets where "Manpuku" is most in-demand over the last 30 days reveals that the show outperforms the demand of the average show in each of these markets. Therefore, purchasing or distributing this show would be a wise decision for international expansion.
Next, the Parrot Pulse measurement insights reveal that the show is doing well in terms of worldwide audience demand across streaming platforms and has good momentum. Suppose you are looking to expand the series into new markets beyond its home market. In that case, you will need to evaluate its travelability, one of the dimensions measured by the Pulse, which measures how internationally appealing the content is and whether it can be successfully monetized in other foreign markets.
In terms of building on the success of a show there are sales spins required and franchisability of the show also plays a vital role in monetizing the series. This measurement checks for any spin-off potential that the series may have. In the case of "Manpuku," this measurement is poor and more marketing and promotion may need to be established to grow its spin-off potential.
Finally, analyzing the audience's affinity can help determine which talent or brand to partner with to expand the audience and what TV shows will help acquire or retain subscribers. The fact that "Manpuku" is becoming popular in South Korea, Sri Lanka, and Singapore highlights opportunities for similar shows to target audiences in different markets.
In conclusion, demand data can help entertainment professionals to understand the popularity, performance, and potential of a TV show, whether in its home market or across the world. Through the analysis of the demand and other measurement parameter, these insights can be used to create robust content strategies that improve the chances of a show's success. Parrot Analytics content valuation is an economic valuation system powered by global content demand and supply. By leveraging demand data, a TV executive can determine the dollar value contribution of any title, to any platform, in any region.
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Acquire the best shows from partners such as BS11 Digital to fortify your competitive position in Japan. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Manpuku (まんぷく)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BS11 Digital by incorporating country-specific trend and market demand factors for all markets including Japan. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Manpuku (まんぷく), including those that have not even been released. Appeal to your target markets, including Japan, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BS11 Digital‘s Manpuku (まんぷく) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BS11 Digital and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Manpuku (まんぷく), for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Manpuku (まんぷく) in Japan. We provide our partners with valuable content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.