The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data of a TV show such as "Voice: Emergency Control Room 110" to make more informed content, acquisition, distribution, and programming decisions. The demand data can be used to inform content valuation by quantifying the dollar value contribution of a title to a platform, in any region, and at any time.
For instance, looking at the demand data of "Voice: Emergency Control Room 110" for the month of October 2023 in Japan, we can see that the show had 14.2 times the audience demand of the average show in Japan over the last 30 days, and only 2.7% of all TV shows have this level of demand. This shows that the show is very popular in Japan and has a high demand value. The demand for the show has also been increasing recently, as it has had a demand of 13.3 times the average over the last 90 days.
We also know that the show achieved the peak rank of #34 in Japan and moved up in its rank by 13 spots during October 2023. The show ranks at the 99.9th percentile in the crime genre in October, meaning it has higher demand than 99.9% of all crime titles in Japan. It is also interesting to note that during October, audience demand for the show increased in Japan by 9.5% and that demand spiked in mid-October 2023 in Japan.
The Parrot Pulse for "Voice: Emergency Control Room 110" for October 2023 provides additional insights on the show's performance across six dimensions (worldwide audience demand, travelability, longevity, momentum, franchisability, and reach). We can see that the show has "okay" performance across all dimensions except for travelability, momentum, franchisability, and reach, where it has poor performance. This shows that the show may not have good potential for spin-offs or franchises and may not attract a wide audience.
Examining the top 10 global markets where "Voice: Emergency Control Room 110" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show (1x) in each of these markets. Japan is the show's number one market globally, where it achieved outstanding audience demand of 1.7x. Therefore, you may consider acquiring the show for distribution in Japan and other countries with high demand to capitalize on its popularity.
The demand data of "Voice: Emergency Control Room 110" can be used to answer several questions that can guide your decision-making process, such as:
- How much is the show worth, and what is its dollar value contribution to the platform in Japan and other regions?
- Should we acquire this show for distribution in Japan and other markets where it is highly demanded?
- How can we optimize the release strategy and pricing of the show to maximize its audience engagement?
- Should we consider developing the show into a spin-off or franchise, given its poor franchisability performance?
- What other crime shows are popular among fans of "Voice: Emergency Control Room 110," and how can we acquire or produce similar shows to cater to their interests?
In conclusion, leveraging demand data provides entertainment executives with valuable intelligence to make informed decisions. Whether it is for content valuation, acquisition decisions, distribution strategy, or programming decisions, the abundance of information and insights that demand data provides allows executives to tailor their approach effectively to their audiences' interests and preferences.
This is Voice: Emergency Control Room 110 (ボイス 110緊急指令室)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Voice: Emergency Control Room 110 (ボイス 110緊急指令室) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Voice: Emergency Control Room 110 (ボイス 110緊急指令室), for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Voice: Emergency Control Room 110 (ボイス 110緊急指令室) in Japan. We provide our partners with essential TV series capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.
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