The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use Parrot Analytics' demand data to make more informed content decisions, such as acquisition, distribution, and programming decisions, as well as content valuation. Using the example of "Another Love (Bambaşka Biri)" in Mexico during January 2024, we can examine how demand data can help you with strategic decision-making.
Firstly, you can use demand data to assess the overall popularity of a show. In this case, "Another Love (Bambaşka Biri)" had 2.2 times the audience demand of the average show in Mexico over the last 30 days. This indicates that the show is quite popular among audiences and only 8.6% of all TV shows have this level of demand. As a TV executive, you can use this information to gauge whether this show is a worthwhile investment for your platform or network.
Demand data also provides insights into audience engagement over time. For "Another Love (Bambaşka Biri)", demand in Mexico increased by 34.7% in January. However, demand for the show has been decreasing recently compared to its demand over the last 90 days. As a TV executive, you can use this information to make programming decisions such as whether to continue airing the show or to focus on other more popular shows.
Demand data can also help you make informed acquisition decisions as it provides ratings for different genres. For instance, "Another Love (Bambaşka Biri)" ranks in the top 97.3% percentile in the crime genre in Mexico during January. This information can help you determine whether this show is a strategic asset for your platform or network.
Content valuation is an essential aspect of TV executive's strategic decision-making process. Parrot Analytics content valuation system is powered by global content demand and supply. Hence, you can use demand data to make content valuation decisions such as estimating the ROI a specific title will bring for any given platform, calculating the dollar value contribution of any title, and mitigating churn.
Another use case is understanding the travelability of a show, which measures its international demand relative to its home market. In this case, the demand for "Another Love (Bambaşka Biri)" in Mexico was 9% of the demand in its country of origin, Turkey. This information can help you determine which platforms to target for distribution of a show and how much global appeal a title has relative to other titles in the genre.
Finally, demand data can assist you in understanding the current state of the market by answering various questions such as what genres are resonating most with your current audience, what genres should you focus on to attract new subscribers to your SVOD service, and what are the most popular shows globally. You can use this information to optimize your acquisition strategy and attract a larger audience to your platform.
In conclusion, Parrot Analytics' demand data provides entertainment executives with valuable insights to make the best strategic decisions for their platforms or networks. By using demand data, executives can better understand audience preferences and make informed decisions about content acquisition, distribution, and programming. Furthermore, it helps executives to value content and assess its worth to a platform or network.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Another Love (Bambaşka Biri) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Another Love (Bambaşka Biri), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Another Love (Bambaşka Biri) in Mexico. We provide our partners with essential TV series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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