The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working at an OTT platform or SVOD platform, data on audience demand for a TV series like "Avatar: The Last Airbender" can help in informed content decision-making. High demand for a title means that it has the potential to provide greater returns on investment. In this case, "Avatar: The Last Airbender" has been highly in-demand in Mexico, with almost 14.4 times the audience demand of the average show over the last 30 days. Additionally, the drama ranks at the 99.9th percentile in the genre, implying higher demand than almost all drama titles in the region. Therefore, acquiring or commissioning similar drama series and distributing them on the platform could potentially deliver an audience and financial boost.
For entertainment talent agencies, data on audience demand can have various use cases. This information can help gauge the level of popularity of the actors in the cast of "Avatar: The Last Airbender" and their potential to drive demand for other shows or movies they may be involved in. Similarly, production companies can use this data to partner with the most in-demand actors or production teams to develop content that resonates with audiences.
In the case of Parrot Analytics' content valuation, using such data, and estimating the ROI of exclusive content on a video streaming service, calculating the value of acquired content, and mitigating churn are some of the key areas aided. Therefore, if you are a TV series financing company or content distributor, using data on demand for TV shows like "Avatar: The Last Airbender" can help you evaluate the potential commercial value of existing content portfolios. Also, with information on taste clusters, scalable concept testing, franchisability, etc., you can make better-informed decisions regarding which shows or movies to invest in, acquire and distribute, or produce.
For linear or pay-TV networks, data on audience demand can help identify series which can improve audience retention or acquisition. In the case of “Avatar: The Last Airbender” for instance, you can determine which shows to schedule before or after networks to mitigate churn in between shows in different time slots. Additionally, such metrics help in grouping content targeted at specific audience clusters, while taking into account regional diversity. Similar analysis on Pulse, momentum, reach, and longevity provided by Parrot Analytics, can aid in informed scheduling of content releases and pricing decisions as well as advertising placements for optimal reach.
In summary, by examining audience demand data, executives at different levels can stay informed about their audience's preferences, plan content investment strategies, and make evidence-based decisions on a range of issues – from partnering with talent, creating original shows, and spin-offs to distribution, programming, pricing, and audience retention.
Avatar: The Last Airbender's travelability to Mexico in the last 30 days is 50%, which means that the audience demand for Avatar: The Last Airbender is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Avatar: The Last Airbender travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Avatar: The Last Airbender), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Avatar: The Last Airbender, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Avatar: The Last Airbender is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Avatar: The Last Airbender, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for Avatar: The Last Airbender in Mexico. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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