The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed content decisions. Luckily, demand data can help you with that. Let's take a look at how demand data for "Big Mouth" in Mexico during March 2024 can be used to make content, acquisition, or programming decisions.
First, it is important to evaluate the content valuation of the show. Using Parrot Analytics content valuation system that is based on demand data, you can determine the dollar value contribution of "Big Mouth" to any platform in any region. "Big Mouth" demonstrates an audience demand 2.4 times larger compared to the average shows in Mexico over the past 30 days. This indicates a good level of demand, with only 8.6% of all TV shows having this level of demand. Further, evaluating how "Big Mouth" ranks on a global scale, we see the show is doing well, with outstanding longevity and good momentum. These factors are essential when assessing a TV series' ability to drive subscriptions for streaming platforms and mitigate churn.
Secondly, demand informs scalable concept testing and helps with decisions concerning supply & demand. Fans of "Big Mouth" also enjoy watching other adult animated sitcoms like "Rick and Morty", "American Dad!", and "Futurama". This information can be used to decide which type of content exhibits an opportunity for acquisition or production. It can also be used to analyze which elements of existing content do fans like the most and how upcoming productions can be optimized for success.
Thirdly, demand data provides insight into the optimal release strategy, pricing, and marketing of your content. It also allows you to uncover any under-monetized titles. For example, we see that "Big Mouth" experienced a spike in demand mid-March 2024 in Mexico and subsequently saw a 60.9% decrease in demand. This information implies that the show's release strategy and marketing may affect awareness or interest in "Big Mouth". Adding to that, if the show is still available for acquisition, this type of data can be powerful in assessing the value of exclusivity.
Lastly, demand allows executives to understand the show's popularity relative to the market average, making it possible to value content and competitive benchmark effortlessly. "Big Mouth" ranked at #336 in Mexico and dropped by a whopping 576 spots during March. It's important to probe further why the show is losing demand in Mexico and rectify the situation to keep the current audience engaged. The statistics on the top global markets, where "Big Mouth" outperforms the demand of the average TV show, are instrumental in creating strategies targeting those markets with promotions or plans on tailoring content specific to each region.
As seen from "Big Mouth" demand data in Mexico during March 2024, executives can use demand data in various ways to make more informed acquisition, distribution, and programming decisions. Valuable insights from audience demand can help make key decisions on how much to spend on content, which titles or genres to focus on for attracting new subscribers, what type of content should be considered for franchisability or regional availability, what platform should be targeted for distribution, and much more.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Big Mouth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Mouth, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Big Mouth in Mexico. We provide our partners with deep content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.