The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing demand data can help you make informed decisions in content acquisition, distribution, and programming. In the case of "Bridezillas," a docu-series following soon-to-be brides, executives can use demand data to gauge the popularity of the show in Mexico for the month of December 2023.
From the analysis, it is evident that the show's demand in Mexico is good, with 2.0 times the audience demand of the average show in the region over the last 30 days. This high demand for the show can be used to determine its worth in the Mexican market, making it a valuable asset for content distribution channels and platforms operating in Mexico.
Demand data can also uncover insights into the audience's preferences related to "Bridezillas." For example, fans of the show in Mexico are also interested in shows such as "MeatEater," "Botched," and "Supergirl," which are popular titles in Mexico. By taking these preferences into consideration, executives can make more informed content acquisition decisions.
Additionally, the show's travelability, which measures its international demand relative to its home market, is poor. However, its longevity is good, indicating that its audience demand has been maintained over time. The show's momentum is also poor, suggesting that it is not rapidly growing in popularity. Understanding the show's performance across these dimensions can help executives determine its value in different markets and its potential for future growth.
Another aspect to consider is the show's reach, which measures the number of people expressing demand for a show. In the case of "Bridezillas," the show's reach was okay, indicating that it has a relatively dedicated but small fandom. By analyzing reach, executives can determine whether a show has the potential to attract new audiences and create new revenue streams.
Finally, executives can use demand data to inform their content release strategy and pricing. For example, the demand spike in late December 2023 for "Bridezillas" suggests that a Christmas-themed release strategy might have greater impact in Mexico. Combining this with pricing data can help determine the optimal price point for the content in this region.
In conclusion, analyzing demand data for TV series like "Bridezillas" can provide valuable insights for executives looking to make informed content acquisition, distribution, and programming decisions. By gauging demand, understanding audience preferences, and comparing performance across different dimensions, executives can make data-driven decisions and create content strategies that maximize the value of their content in different markets.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. we tv, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Bridezillas.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Bridezillas from partners like we tv.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Bridezillas? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as we tv to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from we tv by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Bridezillas. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as we tv to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bridezillas), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as we tv by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bridezillas, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular we tv‘s Bridezillas is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for we tv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bridezillas, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Beauty And Fitness), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Bridezillas in Mexico. We provide our partners with essential television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.