The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, Parrot Analytics' demand data can help you make informed content acquisition and programming decisions. By analyzing the demand data for the Mexican TV show "Casados A Primera Vista," we can gain a better understanding of how this show is performing in Mexico and globally.
One of the key insights we can gain from the demand data is content valuation. Demand data can help us understand how much a show is worth and how much value it brings to a platform. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By understanding how much a show is worth, we can make more informed decisions about how to allocate our content budget.
Another valuable insight we can gain from the demand data for "Casados A Primera Vista" is how it ranks compared to the average show in Mexico and other global markets. The show has 2.4 times the audience demand of the average show in Mexico over the last 30 days, which is good. However, compared to its demand of 3.7 times the average over the last 90 days, demand for this show has been decreasing. "Casados A Primera Vista" also achieved the peak rank of #532 in Mexico, but dropped in its rank by 789 spots during January.
The show’s reality genre ranking is high, as it ranks in the 98.7th percentile for this genre in Mexico for January. This means "Casados A Primera Vista" has higher demand than 98.7% of all reality titles in Mexico. Knowing the ranking of a show can help us understand how it is performing in its specific genre and allows us to compare it easily to other shows.
Another valuable insight gleaned from the analysis of "Casados A Primera Vista" is the show's travelability, momentum, franchisability, reach, and longevity. While the show has okay worldwide audience demand, its travelability, momentum, franchisability, reach, and longevity range from poor to okay. By analyzing these dimensions, we can better understand how successful a show may be in a particular market or how well it may maintain its audience over time.
By examining the show's top 10 global markets where "Casados A Primera Vista" is most in-demand over the last 30 days, we can better understand where this show is most popular and how it performs in different markets. Mexico is "Casados A Primera Vista"'s number one market globally, with a good audience demand of 2.3x but the demand is okay in other countries like the United States, Ireland, Argentina, Colombia, Luxembourg, Peru, and Venezuela.
Overall, demand data can help entertainment executives make informed decisions about content acquisition, distribution, and programming. Understanding audience demand, rankings, content valuation, travelability, momentum, franchisability, reach, and longevity can help us evaluate a show's potential success in specific markets and plan for future content investment.
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Acquire the best shows from partners such as Antena 3 to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Casados A Primera Vista), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Antena 3 by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Casados A Primera Vista, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Antena 3‘s Casados A Primera Vista is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Antena 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Casados A Primera Vista, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Casados A Primera Vista in Mexico. We provide our partners with comprehensive entertainment industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.