The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive involved in content acquisition and distribution, demand data can help you make informed decisions on which content to acquire for your platform and where to distribute them. By looking at the performance of "El Chavo Del Ocho" in Mexico for March 2024, you can gain insights that will help guide your decisions.
Firstly, you can use the Parrot Analytics content valuation system, powered by global content demand, to understand the economic value of this title in relation to the platform it will appear on. You can directly compare it to other titles and better allocate your content budget to maximize the ROI of your acquisitions.
You can also leverage the demand data to understand the show's performance globally and in different regions. For example, "El Chavo Del Ocho" had good audience demand in Mexico, Brazil, Argentina, Peru, Ecuador, Chile, Colombia, and Venezuela. Meanwhile, demand in Paraguay was just okay. This insight can inform distribution decisions in terms of which regions are most suitable for promoting the title.
Furthermore, by comparing its rank last month with its current rank, you can also gauge audience sentiment towards the show and whether the content should be reevaluated. While the show's demand has been decreasing recently, the spike in late March indicates that viewership can still be restored if the appropriate promotion is executed. In addition, examining the top ten markets where "El Chavo Del Ocho" is most in-demand can provide information on the audience's taste in different regions.
Demand for the show also relates to content valuation. You can quantify its dollar value contributions to your platform using Parrot Analytics' content valuation system. By exploring the show's global performance across six dimensions, such as travelability and franchisability, you'll be able to gain insights into which genres the show is performing well in, who its audiences are, where its audience is growing, and what its potential is for future growth.
In conclusion, demand data can be applied to content evaluation, acquisition, and distribution strategies. By using the Parrot Analytics' content valuation system, tracking audience demand trends in different regions, monitoring audience sentiment, and examining the metadata, such as peak demand and longevity, film studio executives can acquire the best content for their platforms and achieve maximum ROI.
This is El Chavo Del Ocho's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well El Chavo Del Ocho travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s El Chavo Del Ocho is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Chavo Del Ocho, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for El Chavo Del Ocho in Mexico. We provide our partners with valuable OTT workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.