The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to make informed content decisions is crucial. Demand data can help you determine the current value of your content, estimate its ROI, and assess its ability to drive subscriptions and mitigate churn. In the case of "El Corazón Del Océano", demand data can be used to make acquisition decisions, programming decisions, and distribution decisions.
Content valuation is an essential aspect of the decision-making process for executives, and demand data plays a crucial role in determining the value of a particular show. In the case of "El Corazón Del Océano", global content demand data reveals that the show has 2.8 times the audience demand of the average TV show in Mexico over the last 30 days, and only 8.6% of all TV shows have this level of demand. However, demand for the show has been decreasing recently. So, before making any acquisition decisions, executives must consider the recent trend as well.
If executives are considering acquiring or distributing "El Corazón Del Océano", they must also look at its travelability and reach. According to the Parrot Pulse, the show's travelability is poor, and its reach is below average. Although the show has good audience demand in Mexico, only 57% of the demand in its country of origin, Spain, is present. Hence, before making any distribution decisions, executives must consider the global demand for a particular show and whether it has opportunities to expand into a new market or not.
Understanding fan affinity is another factor that executives must consider when building a content portfolio. The fans of "El Corazón Del Océano" mostly like shows such as "Wataha" and "Being Human", which contain historical and horror elements. Therefore, executives can use this insight to acquire more shows that cater to this specific genre, increasing their chances of retaining their audience and mitigating churn.
Another crucial aspect of making content decisions is a show's longevity. For "El Corazón Del Océano", its longevity is poor, implying that its demand is quickly dropping. Hence, the executives may decide to acquire or distribute a show that has robust and sustainable demand for a long time by assessing the value of their content using demand data.
Finally, examining the top 10 global markets where "El Corazón Del Océano" is most in-demand in the last 30 days can provide valuable insights into a show's performance. Based on this data, we observe that the show outperforms the demand of the average TV show (1x) in each of the top 10 global markets, indicating its popularity.
In conclusion, by utilizing demand data systematically, entertainment executives can ensure they make informed content decisions that enhance their portfolio's value and drive subscriptions while reducing churn.
El Corazón Del Océano's travelability to Mexico in the last 30 days is 34%, which means that the audience demand for El Corazón Del Océano is 34% of the demand in its country of origin, Spain. Click through to another market to discover how well El Corazón Del Océano travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AXN‘s El Corazón Del Océano is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AXN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Corazón Del Océano, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for El Corazón Del Océano in Mexico. We provide our partners with valuable media industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.