As an entertainment executive, you know that it is essential to use data to make informed content acquisition and programming decisions. One critical data set that could help you with this decision-making process is audience demand data. This data is generated by measuring the consumer desire for a given TV series across multiple metrics.
For instance, considering the case of "Family Guy," we observe that over the last 30 days in Mexico, the demand for this show is 13.4 times higher than the average show in the country, indicating that the show is highly popular in this market. Additionally, we also observe that the show's demand has increased by 5.8% recently, suggesting that it is increasing in popularity within this market.
If you work for an SVOD platform, this information could be useful in acquiring content that aligns with the preferences and interests of the Mexican audience. Similarly, if you work for a TV production company or studio, you could use this information to determine which content to produce or finance.
Moreover, "Family Guy" has outstanding ratings in the comedy genre in Mexico, ranking at the 99.8th percentile, which means that the show has higher demand than 99.8% of all comedy titles in Mexico. This information could be useful to linear networks or pay TV networks that offer comedy programming as they can invest in the content that is engaging the most significant audiences.
The demand data also reveals that "American Dad!," "Rick And Morty," and "Bob's Burgers" are among the shows that fans of "Family Guy" like. If you work for an entertainment talent agency, this information could be useful to identify new talent or series pilots to acquire or produce.
Parrot Analytics also measures the show's global performance across six dimensions globally, including travelability, longevity, momentum, franchisability, and reach. For example, travelability measures the show's international demand relative to its home market, indicating a specific show's potential for global expansion. Therefore, "Family Guy's" travelability is noteworthy, given that its demand in Mexico was 35% of the demand in its country of origin, indicating that the show has an international fan base.
Finally, demand data can be helpful in content valuation. By analyzing audience demand data, we can calculate the ROI a specific title can bring to a platform or distribution company. Using Parrot Analytics' content valuation system, you can easily compare the economic value of "Family Guy" with other titles in the comedy genre, including comparing its demand in different markets and platforms.
In conclusion, audiences' demand data can provide valuable insights into content acquisition, programming, distribution, production, and talent management decisions for entertainment executives. By using demand data and Parrot Analytics' content valuation system, you can better estimate the audience's value for a specific title, enabling more informed content investment and management decisions.
