If you are an entertainment executive, demand data can help you make more informed programming, content valuation, distribution, and acquisition decisions. Using demand data for "Family Guy" in Mexico, we can provide specific examples of how you can leverage this data to gain deeper insights and make more informed decisions.
Content Valuation: One of the first questions that content executives often ask is how much their content is worth. With demand data, the value of "Family Guy" in Mexico can be determined. On a rolling year basis, the show's average demand was 8.9 times the average title, but over the last 30 days, it has peaked at 17.6 times the average. This indicates that there has been an increase in its popularity. Demands were consistent in about 10 different markets globally, with the United States leading the demand at 22.1x the title average. With excellent audience demand across all dimensions, including travelability and longevity, it is clear how valuable "Family Guy" is on a global level.
Programming Decisions: Audience demand can provide some insights into what content executives should consider for programming decisions. For example, shows such as "Rick and Morty," "The Simpsons," and "Futurama" are popular among fans of "Family Guy." By acquiring or producing TV shows, or even spin-offs, that appeal to the same audiences, content executives can potentially increase demand for their platform's entire catalog. Analyzing audience demand helps content executives to identify underserved markets in terms of genres and develop programming strategies to tap into them.
Distribution Decisions: With exceptional audience demand, content executives may consider exploring distribution deals and partnerships to get "Family Guy" out to more audiences. Striving to get the show out to markets globally where the show has sustained demand, ensures new audience acquisition. As analyzed, the level of audience demand across all markets is excellent.
Acquisition decisions: Should you acquire "Family Guy" or any other show? Data can be used to answer this question by assessing how that show will perform for a specific platform. By estimating the platform-specific marginal revenue contribution, evaluating how it will drive engagement, providing results for optimal release strategy and pricing, protecting customer acquisition, and retention methods, executives can determine the ROI for a specific title and make informed acquisition decisions. When considering "Family Guy," the continued high level of audience demand indicates that the show could be a strategic asset for your platform.
Subscriber Retention and Acquisition Decisions: Often viewers cancel their subscriptions due to content being removed or lack of new content appearing. In this case, content executives need to focus on keeping current viewers happy by catering to their specific interests. In Mexico, where the demand for "Family Guy" is outstanding, viewers can be retained and new viewers attracted by picking up similar shows to air, thus keeping demand high. The demand data can indicate which shows are most popular among the audiences of Mexico and for the content executives to make the decision of which ones to acquire.
In conclusion, analyzing audience demand for a show like "Family Guy" in Mexico helps entertainment executives make informed decisions regarding content valuation, programming, distribution, and acquisition. In this case, with a high level of audience demand, content executives should consider the spin-offs potential of the show, evaluate how it will drive engagement across other shows, and pick up similar shows to air, keeping demand for the platform high. With an exceptional worldwide audience demand across all platforms, superb travelability and franchisability, it is clear how valuable "Family Guy" is on a global level.
