The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide you with valuable insights to make informed content decisions. Taking the example of "Helluva Boss" for the month of March 2024 in Mexico, here's how demand data can be used to make acquisition, distribution, or programming decisions:
1. Content Valuation: Demand data can help with content valuation by revealing the dollar value contribution of any title to any platform in any region. For "Helluva Boss," with 9.9 times the audience demand of the average show in Mexico over the last 30 days and 11.3 times the average over the last 90 days, the show has outstanding demand. The outstanding demand of the show in Mexico can be used to determine the amount a platform should be willing to pay to acquire the show.
2. Programming Decisions: For programming decisions, understanding audience demand can help to determine what type of content, genre or style of programming should be produced or acquired. For "Helluva Boss," it ranks in the 99.5th percentile in the comedy genre in Mexico. Thus, this information can help in choosing comedy shows as part of the programming strategy.
3. Distribution Decisions: Demand data can be used to decide on distribution decisions, such as which platforms to target for distributing the content. As per the "Helluva Boss" example, the Parrot Pulse shows exceptional worldwide audience demand across all platforms. Therefore, considering platforms that have high global reach can help increase the show's audience and boost its success.
4. Audience Retention and Acquisition: Demand data can also help executives decide which titles to purchase or produce to retain the current audience or acquire new subscribers. For "Helluva Boss," with an increase of 45.9% in audience demand in Mexico, platforms can purchase more episodes of this show to keep the current audience happy and attract new subscribers.
5. Identifying Trending Content: Demand data can enable executives to identify trending content to improve their programming or acquisition strategy. For "Helluva Boss," other shows such as "Rick and Morty," "Bob's Burgers," and "Primal" are liked by fans of the show. Thus, platforms can look deeper into these shows to understand why they are liked, and how they can be used to improve their content strategy.
To summarize, demand data is integral for entertainment executives to make informed content decisions. By using demand data, executives can make better acquisition, distribution, programming, and content decisions for greater success. "Helluva Boss" is an example of how demand data can be used to determine the value of a show, decide on programming and distribution decisions, retain and acquire audiences, identify trending content, and more.
Helluva Boss's travelability to Mexico in the last 30 days is 30%, which means that the audience demand for Helluva Boss is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Helluva Boss travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Helluva Boss is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Helluva Boss, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Helluva Boss in Mexico. We provide our partners with smart media industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.