The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is an essential tool that helps them make better content, acquisition, distribution, and programming decisions. By analyzing the performance of "ICarly (2021)" in Mexico over the past 30 days, we can see how demand data can assist TV executives.
One way demand data helps is content valuation. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of a specific title to any region and platform. For example, a TV executive looking to acquire this show in Mexico would use demand data to estimate how much it is worth. We can see that "ICarly (2021)" has good demand in Mexico; it has 2.1 times the audience demand of the average show in Mexico.
Demand data can also help executives with programming decisions, such as deciding on the best time to air a show. We see that "ICarly (2021)" has a spike in demand in mid-December in Mexico. Executives can use this data to make informed decisions about the show's scheduling.
In addition to these, demand data can answer many more questions, such as identifying the show's genre's most popular sub-genres, indicating fan preferences for similar shows, and identifying opportunities for spin-offs or franchises.
Furthermore, executives can compare "ICarly (2021)"'s performance on a rolling basis to gain insights into the show's audience demand over time. We see that the show's average demand has increased in Mexico, indicating a growing popularity.
Finally, by examining the top ten global markets where "ICarly (2021)" is most in-demand over the last 30 days, executives can identify new markets to acquire and distribute the show. In this case, the United States is the most demanding market for "ICarly (2021)," followed by Canada, the United Kingdom, Brazil, Netherlands, Germany, Romania, Poland, and France.
In conclusion, demand data such as that provided by Parrot Analytics provides essential insights into a show's audience demand, which can assist entertainment executives with their content, acquisition, distribution, and programming decisions. With demand data on "ICarly (2021)" in Mexico, executives can get a comprehensive understanding of the show's popularity, including its current demand levels, past and present audience trends, and the global demand for the show to make informed decisions.
ICarly (2021)'s travelability to Mexico in the last 30 days is 31%, which means that the audience demand for ICarly (2021) is 31% of the demand in its country of origin, United States. Click through to another market to discover how well ICarly (2021) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s ICarly (2021) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for ICarly (2021), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for ICarly (2021) in Mexico. We provide our partners with deep subscription-video-on-demand workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.