The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can provide valuable insights into making more informed content, acquisition, distribution and programming decisions. Using the example of "Infames," let's take a look at some of the questions that demand data can answer to make these decisions.
One key question that can be answered is, "How popular is my show relative to the market average?" In the last 30 days, "Infames" had four times the audience demand of the average show in Mexico, highlighting that it is a popular show in the country. This performance over the past 30 days is important to consider when deciding on future seasons or licensing deals.
Another question that demand data can answer is, "What type(s) of content exhibit opportunity to acquire or produce?" If we look at the top 10 global markets for "Infames," we can see that it has outperformed the demand of the average TV show in each market. For example, Mexico is "Infames"'s top market globally, with good audience demand. This could provide opportunities to develop similar programming for Mexico or promote the show to a global audience.
Demand data can also help to value content. For instance, the Parrot Analytics content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. This system is powered by global content demand and supply and can help to estimate the franchise potential and travelability of a show like "Infames."
Demand data can also help with subscriber acquisition and retention. For example, by understanding which titles should be acquired to keep the current audience happy, executives can make smarter, more targeted purchasing decisions. "Infames" can be compared to other titles to determine its relative value in this regard.
Finally, demand data can also inform optimal release strategy and pricing. By analyzing the trending performance of a show like "Infames," executives can make informed decisions on how best to market and monetize the show.
In conclusion, understanding audience demand data can provide valuable insights for entertainment executives in making more informed decisions across the content lifecycle. From acquisition, production, distribution, to programming decisions, demand data can inform strategic decisions and improve the chances of success.
This is Infames's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Infames travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cadenatres‘s Infames is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cadenatres and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Infames, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Infames in Mexico. We provide our partners with smart TV series expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.