As an entertainment executive, you can use demand data to help you make more informed decisions about content, acquisitions, distribution, and programming. One way to gather this information is by analyzing audience demand data for a specific title, such as "Jojo's Bizarre Adventure."
Content Valuation: Demand data can be used to calculate the value of a TV series or an entire library. For instance, the Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. You can use this system to estimate the value of a particular title, understand how it performs as an acquisition-driving or churn-reducing title, assess its potential cannibalization of audiences if available on multiple services, and estimate its ability to drive subscription and mitigate churn.
The Value of IP: By analyzing demand data, you can determine what content is most popular in your market or on a global scale. This information is useful for understanding what your audience likes and how you can optimize content for success.
Optimizing Release Strategy and Pricing: Examining audience demand data can help you determine the best release strategy for a TV series by identifying the time when the demand is the highest. You can also set reasonable pricing based on the level of audience demand that a title has.
Subscribers Acquisition and Retention: Audience demand insights can also be used to determine acquisition and retention strategies for subscribers. By analyzing demand data, you can determine which titles should be considered for acquisition if you want to attract new subscribers or retain your current audience.
Franchisability and Reach: By examining the demand data for a specific title, you can determine its potential for spin-offs or franchises. You can also gauge the number of people expressing demand for a show and consider this information while making decisions that could help in expanding your reach.
Finally, by examining top-ranking countries where a specific title has achieved outstanding audience demand on a 30-day or one year rolling basis, you can gain insights into its global performance to inform your distribution-related decisions. For instance, for Jojo's Bizarre Adventure, analyzing demand data from the last 30 days in Mexico revealed that the show had higher demand than 99.0% of all drama titles in Mexico. It's interesting to note that the show also outperforms the demand of an average TV show in the US, Japan, the United Kingdom, Russia, France, Poland, Germany, Netherlands, and China.
In conclusion, analyzing audience demand data can offer insights into a show's overall performance, engagement, monetization, distribution, and acquisition strategies. Demand data can help entertainment executives make informed decisions about their content by gauging audience interests and trending tastes. By leveraging data insights, they can create value for their audiences and drive the monetization of their titles.
