As an entertainment executive, relying on Parrot Analytics' demand data is crucial to making informed decisions about content valuation, acquisition, distribution, and programming. For instance, by examining the audience demand data for the "Jojo's Bizarre Adventure" series in Mexico from January 2024, executives can use the following insights to make strategic content-related decisions that align with audience tastes and preferences.
Firstly, demand data can help executives determine the content valuation of a series, as it accounts for its dollar value contribution to any platform, in any region. For example, using Parrot Analytics' content valuation system, executives can calculate the ROI that "Jojo's Bizarre Adventure" can provide for their platform and determine if it aligns with their financial goals.
Secondly, the insights generated from demand data allow executives to assess the performance of a show in a specific region, uncovering relevant data on spikes or dips in demand, which can drive programming and content acquisition decisions. In the case of "Jojo's Bizarre Adventure," the demand data reveal that the show's demand has been decreasing recently in Mexico by 18.1%, indicating that executives may want to consider diversifying their content offerings.
Thirdly, analyzing demand data helps executives locate the right platform or network fit for their content. By examining data on which platforms "Jojo's Bizarre Adventure" has higher demand, executives can determine the best platform to distribute their content and reach the right audience, thereby increasing the show's reach and appeal.
Fourthly, tracking demand data can help with competitive benchmarking and inform pre-release marketing campaigns. The insights generated by demand data show how a particular title performs concerning other shows on the platform, allowing for informed decision-making regarding upcoming programming schedules and targeted marketing to specific audience tastes and preferences.
Finally, demand data also provides vital insights relevant to subscriber acquisition and retention strategies. As demonstrated by "Jojo's Bizarre Adventure," Mexico experienced an 18.1% drop in demand for the show in January 2024. By examining such data, executives can determine which titles would attract new subscribers to their platform and which titles should be acquired and retained to keep the current audience satisfied.
In conclusion, the insights generated by demand data can guide executives' content-related decisions, contributing to overall strategic success in their market. In the case of "Jojo's Bizarre Adventure," demand data can serve as a reliable source for executives to determine content valuation, assess performance, locate a suitable network fit, competitive benchmarking, and inform pre-release marketing, subscriber acquisition, and retention strategies.
