As a TV executive, you are always on the lookout for reliable data that can help you make informed content, acquisition, distribution, or programming decisions. One valuable source of such data is audience demand, which is measurable using Parrot Analytics' content valuation system. Below are some of the ways demand data can be used, using the example of the TV series "Joseph From Egypt (José Do Egito)" for the month of December 2023 in Mexico:
- Content valuation: Parrot Analytics' demand data can be used to answer the question of how much a title is worth and what its contribution to a platform's dollar value is. In the case of "Joseph From Egypt (José Do Egito)," its demand in Mexico is 3.7 times the average show. This information can be leveraged to calculate the title's dollar value contribution to a platform.
- Acquisition decisions: Using demand data, you can find out which shows are popular in specific markets or on a global scale. Demand for "Joseph From Egypt (José Do Egito)" was 26% of its home market, Brazil, in Mexico. This information can help you decide whether to acquire the show for your platform in Mexico or not.
- Programming decisions: Demand data helps you understand which titles are more valuable to your audience and can assist in predicting audience retention. For example, while demand for "Joseph From Egypt (José Do Egito)" decreased by 15.6% in December, it showed spikes in late December, indicating that it still has potential value in programming decisions.
- Distribution decisions: Understanding the relative demand for a show in different markets and how it has been performing over time are key to making informed distribution decisions. For example, the show achieved outstanding audience demand of 8.8x in Brazil and was in its first year.
- Discovery and recommendations: insights such as popularity clusters and genre-preferences can help you with recommendations on which shows to promote and how to cross-market.
- Competitive benchmarking: By comparing the performance of "Joseph From Egypt (José Do Egito)" to other shows available on the market, you can gain knowledge about audience preferences and how best to reach them.
In conclusion, audience demand data provides powerful insights that can be leveraged to make more informed decisions both for content valuation, acquisition and the show's long-term success on your platform. By using Parrot Analytics' content valuation system, you can better understand and quantify your decisions to consider moving forward.
