As an entertainment executive, it is essential to have a clear understanding of your content's performance, especially in different markets. One tool that can help you make more informed content decisions is demand data, such as the demand data provided by Parrot Analytics. Let us analyze the case of "Joseph From Egypt (José Do Egito)" based on its January 2024 performance in Mexico and how demand data can be crucial for various decisions that entertainment executives make.
Content valuation is one area where demand data can play a vital role. For instance, using demand data, you can determine how much a particular show, including "Joseph From Egypt (José Do Egito)," is worth in any given market, helping you make informed acquisition decisions. Also, you can estimate the value of a title and assess its ability to drive subscriptions and reduce customer churn. In the case of "Joseph From Egypt (José Do Egito)," we see that it has demand 2.7 times higher than the average show in Mexico, which indicates positive demand for the title. Further, looking at its performance in different global markets, we see that Brazil is the show's number one market with outstanding audience demand, seven times higher than the average show.
Demand data can also help with programming decisions by informing optimal release strategies and pricing. For instance, by analyzing spikes in audience demand for "Joseph From Egypt (José Do Egito)" in late January 2024 in Mexico, entertainment executives can infer periods of heightened audience interest for the show. Additionally, they could determine the best release strategy for different markets by analyzing demand trends over time or comparing its performance in different markets globally.
Demand data can also help with decisions on talent agency and TV production companies regarding supply and demand. Assessing the popularity of different genres and the specific elements that fans like most can help studios and producers tailor upcoming productions to optimize success and be in line with the audience demand. Additionally, demand data can help you identify under-monetized titles, content that has potential for spin-offs, and franchise opportunities.
Finally, competitive benchmarking and detailed analysis of demand data can help executives understand the best platforms for distributing content. They can also use the data to make strategic decisions on the most effective marketing campaigns for a given title.
In conclusion, Parrot Analytics' demand data provides entertainment executives with a powerful tool that can help them make more informed decisions. From content valuation, acquisition, programming, and distribution to marketing campaigns, demand data can be a game-changer. Based on our analysis of "Joseph From Egypt (José Do Egito)," it is clear that demand data can help executives make more informed decisions and increase their chances of success in the highly competitive entertainment industry.
