The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there’s no doubt that you're always on the lookout for the next big hit. Fortunately, demand data can provide valuable insights that can lead to more informed content, acquisition, distribution, and programming decisions. Let's explore how demand data for the show "Kan Çiçekleri" can assist you in making these decisions.
Firstly, let's examine the demand for "Kan Çiçekleri" in Mexico during the month of December 2023. The show had a demand of 2.1 times the average show in Mexico, indicating that it is doing well. This data also tells us that only 8.6% of all TV shows in Mexico have this level of demand. However, it's important to note that demand for the show has been decreasing recently, compared to its demand over the last 90 days, so this is something that you should keep in mind.
Another advantage of analyzing demand data is that it provides invaluable insights into your audience's preferences. "Kan Çiçekleri" ranks at the 97.2th percentile in the romance genre in Mexico, which means it has higher demand than 97.2% of all romance titles in Mexico. Furthermore, understanding which other programs your audience is watching can provide useful information about the kind of content you should be offering. For example, if we knew what other shows fans of "Kan Çiçekleri" enjoyed, we could potentially create or acquire similar shows to meet their tastes.
A show's performance in its global market can also be evaluated using travelability, which quantifies a show's international demand relative to its home market. "Kan Çiçekleri" has okay travelability, indicating that it has some potential but could perform better. The show's longevity and momentum are okay and outstanding, respectively, meaning that the demand for the show has been maintained over time, and the show’s momentum is growing at a rapid pace.
Another powerful tool for analysis is the Parrot Pulse, which measures a show's worldwide audience demand across six dimensions. For "Kan Çiçekleri," we can see that the show's audience demand worldwide is good, whilst its franchisability (spin-off potential) is okay, and its reach (the number of people expressing demand for a show) is poor.
To gain a better understanding of the show's growth, we can take a look at data comparing the show's performance on a one-year rolling basis compared to the last 30 days. The data shows that the show peaked at 3.7 times the average over the last 30 days compared to 1.3 times the average title over a rolling year, which indicates that there has been increased popularity recently.
Finally, analyzing the top 10 global markets where "Kan Çiçekleri" is most in-demand provides valuable insights about the show's popularity and potential for global market expansion. Turkey is the show's number one market globally, with an outstanding audience demand of 8.8x, while the show has a good demand in other countries, such as Iraq, Germany, Brazil, and Egypt.
In conclusion, analyzing demand data provides executives with concrete information and unbiased insights into how well a title is performing in a particular region or globally. By using this data, executives can make more informed content, acquisition, distribution, and programming decisions, as well as optimize KPIs such as subscriber acquisition and retention, content monetization and marketing, and ROI calculation. Furthermore, demand data enables precise content valuation, so you can make data-driven decisions about how much to invest in your content.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Kanal 7, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Kan Çiçekleri.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Kan Çiçekleri from partners like Kanal 7.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Kan Çiçekleri? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Kanal 7 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Kanal 7 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Kan Çiçekleri. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Kanal 7 to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kan Çiçekleri), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Kanal 7 by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kan Çiçekleri, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Kanal 7‘s Kan Çiçekleri is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kanal 7 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kan Çiçekleri, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for Kan Çiçekleri in Mexico. We provide our partners with meaningful entertainment industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.