The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need to constantly evaluate and make informed decisions on your content acquisition, valuation, distribution, and programming strategies to ensure the success of your platform or network. One of the best ways to do this is by leveraging data on audience demand to better understand how your content is performing in specific markets and how it is resonating with your audience. This is where Parrot Analytics comes in.
Using the example of "La Dama De Troya" in Mexico during March 2024, we can demonstrate how demand data can be used to help you make better content decisions. In this case, "La Dama De Troya" has been performing outstandingly in Mexico, with 10.7 times the audience demand of the average show in the country over the last 30 days. This puts it in the top 2.7% of all Mexican TV shows.
Additionally, the show ranks in the 99.7th percentile in the drama genre in Mexico, meaning it has higher demand than 99.7% of all drama titles in the country. However, we can also see that demand has been decreasing for the show in Mexico in recent months, dropping by 6.2% in March.
To understand how "La Dama De Troya" is performing globally, we can examine its Parrot Pulse score across six dimensions. This show has outstanding worldwide audience demand across all platforms, good travelability (international demand relative to home market), good longevity (maintained demand over time), okay momentum (pace of growth), okay franchisability (spin-off potential) and reach (number of people expressing demand for a show) is okay.
Furthermore, the demand for "La Dama De Troya" in its home country of Colombia is outstanding, and its demand in Mexico is 118% of the demand in Colombia. This shows how demand data can provide insights into the show's performance across different markets, helping you make more informed acquisition, distribution, and programming decisions.
Demand data can also help you to evaluate the past and current performance of a TV show, such as "La Dama De Troya". By comparing the show's performance on a rolling 1-year basis to the last 30 days' performance, we see that the show has increased popularity by 2.2% over the last 30 days.
Finally, by examining the top 10 global markets where "La Dama De Troya" is most in-demand over the last 30 days, we see how well the TV series performs in each of those markets, with Mexico leading the pack as its number one market globally. Other markets such as the US, Colombia, Germany, Spain, Argentina, India, Venezuela, and Peru also shows good or outstanding demand for the show.
Overall, Parrot Analytics' demand data can help you make informed content acquisition, valuation, distribution, and programming decisions by understanding how well your content is performing in specific markets and how much demand there is for it globally and how that relates to the value of that content. By leveraging audience demand data from Parrot Analytics, TV executives can make informed decisions that help ensure their content offerings remain relevant and engaging to their viewers.
La Dama De Troya's travelability to Mexico in the last 30 days is 119%, which means that the audience demand for La Dama De Troya is 119% of the demand in its country of origin, Colombia. Click through to another market to discover how well La Dama De Troya travels internationally.
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Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. RCN Televisión, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as RCN Televisión to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Dama De Troya), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as RCN Televisión by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as La Dama De Troya, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular RCN Televisión‘s La Dama De Troya is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RCN Televisión and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Dama De Troya, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for La Dama De Troya in Mexico. We provide our partners with essential television series capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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