The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use audience demand data to make informed content, acquisition, distribution, and programming decisions. Mexico's demand data on the TV show "Lone Star Law" is a great example of how demand data can help you make decisions. Here are some of the ways you can use the data:
Content Valuation: Parrot Analytics' content valuation system gives you a comprehensive view of how much value a title provides to a platform in every region. Using demand data, you can calculate the marginal revenue contribution and the ability of the title to drive engagement across the rest of the catalog. Furthermore, you can estimate the ROI a specific title will bring to any given platform.
Audience demand informs scalable concept testing: Demand data helps you to find out the elements of existing content that fans love the most, which ones have a better chance of success, and how to optimize an upcoming production to succeed.
Audience demand helps with acquisition decisions: You can use demand data to decide which types of content present opportunities for acquisition or production. You can also discover untapped opportunity markets for content distribution.
Demand data helps with subscriber retention and acquisition decisions: Demand data shows you which titles to buy if you want to maintain or grow your audience, respectively.
Demand data enables optimal release strategy and pricing: You can use demand data to identify the best release strategy for your content. It will also allow you to price your content according to the demand.
Content distribution: Demand data helps you to determine the best platform to distribute your content. You can use it to identify which platform has higher demand for the TV show.
Competitive benchmarking: It's easy to use demand data to compare the show's performance against other shows available on the market.
Pre-Release Marketing: With demand data, you can optimize your marketing campaign ahead of the premiere.
Talent Analysis: With demand data, it's possible to identify the best brand or talent with which to partner with to expand your audience, attract subscribers to your streaming service, or improve the engagement of viewers.
By examining the demand for "Lone Star Law" in March 2024 in Mexico, we can see that the show's demand is significantly higher than the average show in the region. The show's demand has been increasing in recent days. In March 2024, audience demand in Mexico for "Lone Star Law," increased by 47.5%. This is valuable information for a TV executive looking to acquire or produce a show of similar genre.
Moreover, the percentile ranks of "Lone Star Law" in the documentary genre in Mexico indicate that the show has higher demand than 99.4% of all documentary titles. With Parrot Analytics' content valuation system, you will be able to determine the value of the title to a platform in any region, including its marginal revenue contribution and its ability to drive engagement across the rest of the catalog.
Overall, Parrot Analytics' demand data can help you with every aspect of content production, acquisition, distribution, and programming decisions. With the right approach, demand data can give you a significant advantage over your competitors.
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Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Animal Planet, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Animal Planet to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lone Star Law), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Animal Planet by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lone Star Law, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Animal Planet‘s Lone Star Law is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Animal Planet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lone Star Law, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Lone Star Law in Mexico. We provide our partners with comprehensive SVOD capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.