As an entertainment executive, you want to leverage data for making a sound decision about the content, distribution, and programming strategy for your platform. Parrot Analytics provides a comprehensive set of solutions to help with these decisions. One such tool is the content valuation system, which leverages demand data to reveal the dollar value contribution of any title to any platform in any region. The insights from "Modern Family" can be used to illustrate how the demand data can help the executives make informed decisions and increase their platform's growth.
Firstly, the demand data can help the platform assess the popularity of a show in a specific market, as we can see in the example of "Modern Family" in Mexico. The show has 5.8 times the audience demand of the average show in Mexico over the last 30 days, indicating a good demand. Additionally, the 99.4th percentile rank of the show in the romance genre suggests that its demand is higher than 99.4% of all romance titles in Mexico. This information could be leveraged by OTT platforms or SVOD platforms to assess what type of content is resonating with their Mexican subscribers.
The demand data can also help the platform decision-makers identify the shows that resonates with a specific audience demographic, as we can see in the examples of "Modern Family" fans also watched shows like "Young Sheldon" and "House of the Dragon." This information can be used by pay TV networks or linear networks in deciding whether to acquire similar type of content.
Moreover, the demand data can provide insights on the performance of a show over time, as seen in the momentum and longevity of "Modern Family." These metrics can help studios or TV series financing companies assess the potential ROI of a show before making an investment decision. For example, since "Modern Family" has exceptional longevity, it could be a strategic asset for an entertainment talent agency to tailor their talent acquisition to similar types of popular and long-running shows.
The demand data can also help platforms identify untapped opportunities to acquire or produce new content. The data can help identify the most popular genres or content niches in an individual market, such as identifying the most popular shows in Brazil and Germany since "Modern Family" has recorded exceptional demand in these markets. This information is relevant to content distributors looking to expand their supply to tap into these emerging markets.
Finally, the demand data also enables the platform to analyze the release strategy for a show, through identifying a 'spike' in late December. This information can be leveraged by content distributors and OTT platforms to decide whether to optimize their marketing campaigns ahead of the premiere.
In summary, the demand data insights about "Modern Family" provide a glimpse of how demand data analysis can help entertainment executives make informed decisions on content, acquisition, distribution, and programming. Demand data is a critical tool in Parrot Analytics' content valuation system that provides valuable insights into how the audience interacts and engages with content, providing executives with critical data to inform their business decisions.
