If you're an entertainment executive at a TV network or OTT platform, you can use the demand data of "Modern Family" in Mexico from February 2024 to make informed content decisions.
Firstly, you could calculate the value of the content with Parrot Analytics content valuation system that is based on demand data. With the demand data of the show, you can see how much of its value is being driven by each segment of the target audience and evaluate the potential of "Modern Family" as a strategic asset for your platform. It would also help you understand the ROI this title would bring for your platform. Additionally, by observing the show's performance in Mexico, you may gain insight into the baseline value of the title and how it may impact your acquisition or distribution decisions.
Secondly, the demand for the show can inform marketing and programming strategy. You can use the data to optimize a show's release strategy and price-point with the aim of increasing demand and attracting more subscribers. Furthermore, by leveraging demand data, you could assess the ability of "Modern Family" to drive subscriptions and maintain customer retention. You may also uncover under-monetized titles that have the potential to create new opportunities for content distribution, appeal to taste clusters and improve recommendations to the right audience via your platform.
Thirdly, you could map your local whitespace with the assistance of demand data. For instance, you can see what genres are available in your local market and which genres are in demand. The data on the audience's most popular genres in Mexico, in this case, allows you to focus on the kind of content that would be effective in attracting new subscribers to your platform.
Lastly, the demand data reveals how well "Modern Family" is doing in terms of longevity, momentum and reach, indicating the show's continued popularity among its viewers. Since the data shows that the show's demand increased over the previous 30 days, it suggests it may have a higher chance of succeeding in the new seasons or spin-offs. Additionally, "Modern Family"'s international success could help you evaluate the franchise potential of the show in other markets.
Overall, by making use of demand data and analytics, entertainment executives can make more informed decisions regarding programming, investment, acquisition, and distribution strategies. Evidence shows that "Modern Family" is high in global demand, especially in the United States, and also that its demand seems to generate travelability, longevity, momentum, franchise potential, and reach.
