As an entertainment executive, the use of demand data can inform and support strategic decision-making processes. For instance, if you are a content distributor, you can leverage demand data to identify how much a show is worth to different streaming platforms. In the case of "Modern Family," which has high audience demand (6.4 times higher than the average show in Mexico), its value can be calculated using the Parrot Analytics content valuation system. This system is based on global content demand and supply and reveals the dollar value contribution of any title, to any platform, in any region. Therefore, as a distributor, you can confidently determine the value of the show when negotiating distribution deals with streaming platforms.
By examining the top 10 global markets where "Modern Family" is most in-demand over the last 30 days, you can identify where the show is most popular. With such insight, you can use this data to make informed programming decisions or acquisition decisions. You can decide to acquire the show if you are a TV series financing company or a production company.
You can also leverage demand data to inform your marketing and promotional strategy. For instance, you can optimize your marketing campaign ahead of a season premiere by examining demand momentum and spikes. This ensures that you are promoting the show at the right time, to the right audience.
Demand data can also inform optimal release strategies and pricing. Understanding when demand for a show is high allows executives to schedule release dates that coincide with demand spikes. Additionally, demand data aids in pricing decisions by understanding the true value of a show based on its demand levels, which can help with negotiations while pricing programs.
"Modern Family" has exceptional performance across the six dimensions measured by the Parrot Pulse, including reach, travelability, momentum, longevity, franchisability, and audience demand on all platforms. This data can assure an executive of the show's viability as a strategic asset for a streaming platform and justify its acquisition.
In conclusion, as an entertainment executive, understanding audience demand can drive better content decisions. The use of demand data can help identify gaps in the market, evaluate performance trends, and anticipate changes in audience demand. Demand data can also aid in developing content that will resonate with a specific audience or genre. By leveraging demand data, execs can understand how to create the best content that will satisfy their viewers, attract new subscribers, and retain their current audience. "Modern Family" can serve as a business case demonstrating how demand data can inform strategy.
