The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you working in the entertainment industry and wondering how you can leverage audience demand data to inform your content and acquisition decisions? Parrot Analytics offers an innovative solution to help you optimize your content strategy.
For example, let's take a look at a popular show called "Monarch: Legacy Of Monsters" and how we can use its demand data to make informed decisions. In Mexico, this show had an outstanding demand of 12.8 times the average TV show over the last 30 days. We can use this information to estimate its value in this region and assess how much we should spend on licensing or producing this content.
Using demand data, we can also analyze how "Monarch: Legacy Of Monsters" is performing in different genres. In March 2024, the show ranked at the 99.9th percentile in the drama genre in Mexico, indicating that it has higher demand than 99.9% of all drama titles in the country. This information can help us understand how to position the show in relation to other drama titles and how to attract a specific audience.
We can also use demand data to make informed decisions about content acquisition and distribution. For example, we can examine the top 10 global markets where "Monarch: Legacy Of Monsters" is most in-demand and assess how it performs in each of these markets. By comparing its demand to the average TV show in each country, we can see that this show outperforms the average TV show in all markets, including the United States (where it achieved 14.8x audience demand).
Furthermore, we can use demand data to optimize our marketing strategies and identify opportunities for spin-offs or franchises. For instance, we can analyze audience affinity data to identify the best talent or brands to partner with to expand our audience. We can also map local whitespaces and assess which genres are resonating the most with our current or prospective audience.
Demand data can also be leveraged to determine the best release strategy for a title. For example, we can analyze the momentum of "Monarch: Legacy Of Monsters" to identify the most effective periods for releasing new content. We can also examine how its demand evolves over time to assess whether it continues to attract and retain viewers over time or whether its popularity is short-lived.
In summary, leveraging audience demand data can inform many strategic decisions in the entertainment industry, such as content valuation, acquisition, distribution, programming, marketing, and more. Parrot Analytics' content valuation system enables you to estimate the dollar value contribution of any title to any platform in any region, providing you with actionable insights to optimize your content strategy and stay competitive in the ever-changing media landscape.
Monarch: Legacy Of Monsters's travelability to Mexico in the last 30 days is 66%, which means that the audience demand for Monarch: Legacy Of Monsters is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Monarch: Legacy Of Monsters travels internationally.
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Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Monarch: Legacy Of Monsters.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Monarch: Legacy Of Monsters from partners like Apple TV+.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Monarch: Legacy Of Monsters? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Apple TV+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Monarch: Legacy Of Monsters. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Monarch: Legacy Of Monsters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Monarch: Legacy Of Monsters, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Monarch: Legacy Of Monsters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Monarch: Legacy Of Monsters, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Monarch: Legacy Of Monsters in Mexico. We provide our partners with deep TV analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.