The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, understanding audience demand data is critical in making informed acquisition, distribution, and programming decisions. Looking at the analysis of the show "My Adventures With Superman" in Mexico for the month of March 2024 can provide useful insights into how demand data can be used to make these decisions.
Firstly, the demand data can be utilized in assessing the value of the show, also known as content valuation. By analyzing audience demand data, you can determine how much a particular show is worth to a streaming platform and how it drives engagement across the rest of the catalog. "My Adventures With Superman" had 2.9 times the audience demand of the average show in Mexico, indicating its value to the platform.
Additionally, the show's travelability is exceptional, implying that it has good potential for global expansion. Furthermore, its ranking among the top 10 global markets (including the United States, Germany, Canada, Israel, Denmark, France, United Kingdom, Australia, and Belgium) highlights its popularity, especially in the United States where demand is outstanding.
The show's momentum, which measures the pace of growth, is likewise exceptional. Its franchisability (spin-off potential) is good and its reach (the number of people expressing demand for a show) is okay. These dimensions can provide insight into the future potential of the show.
The analysis also shows that audience demand for "My Adventures With Superman" has increased in Mexico by 6.6% in March and that it achieved the peak rank of #474 in the country. However, it dropped in rank by 35 spots during the month. This information can aid in programming decisions, such as determining the best time to air the show.
Furthermore, understanding the show's genre and its audience's viewing habits can inform acquisition decisions. "My Adventures With Superman" ranks at the 97.1th percentile in the comedy genre, which is promising for streaming platforms targeting audiences interested in this genre. Additionally, knowing that fans of "My Adventures With Superman" also appreciate other shows like "Rick And Morty" and "Loki" can be helpful in acquiring similar content.
Finally, by examining audience demand over a rolling year and the last 30 days, you can observe trends in audience engagement and make data-driven decisions. For instance, while "My Adventures With Superman" achieved outstanding audience demand on an annual basis, demand has been decreasing recently, indicating the need for increased marketing efforts.
In conclusion, understanding audience demand data can help executives in making informed decisions across various fields, including content valuation, acquisition, distribution, and programming. Utilizing data analysis tools like that of Parrot Analytics can reveal valuable insights to drive business success.
My Adventures With Superman's travelability to Mexico in the last 30 days is 29%, which means that the audience demand for My Adventures With Superman is 29% of the demand in its country of origin, United States. Click through to another market to discover how well My Adventures With Superman travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Adventures With Superman, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for My Adventures With Superman in Mexico. We provide our partners with meaningful OTT expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.