The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive trying to make content, acquisition, distribution, or programming decisions, the demand data for "Normal People" in Mexico provides valuable insights that can inform your decisions.
Firstly, audience demand data assesses the show's performance, with "Normal People" having 3.5 times the audience demand of the average show in Mexico over the last 30 days. This demand has been increasing recently compared to the last 90 days, suggesting that the show's popularity is growing in Mexico. Additionally, "Normal People" ranks at the 98.6th percentile in the romance genre in Mexico in March, indicating high demand for the show in this genre.
Furthermore, audience taste cluster analysis shows that viewers who like "Normal People" also like other shows, such as "The Bear", "True Detective", and "Succession". This information can assist in content acquisition or content development decisions where you can consider working on content that caters to the audience's interests.
In addition, event data reveals that demand for "Normal People" spiked in late March 2024 in Mexico. This information can inform future programming decisions and promotions to align with potential spikes in interest.
The Parrot Pulse provides an independent measure of the show's global performance across six dimensions, such as audience demand, travelability, and reach. Based on Parrot Pulse's results, Normal People has withstood the test of time, has a good travelability score, an outstanding reach, and a good spin-off potential. Its worldwide audience demand across all platforms is also outstanding.
Furthermore, by examining the top 10 global markets in which "Normal People" is most in-demand in the last 30 days, we find that the show seems to outperform the demand of the average TV show in each country: Spain and Brazil, for instance, are two markets where the show has outstanding demand.
Finally, comparing the show's performance over a rolling year basis versus its performance in the last 30 days shows that "Normal People" has been increasing in popularity. Its peak demand has increased by 6%, and its average demand increased from 1.8 times the average title to 3.5 times in the last 30 days.
In conclusion, understanding audience demand data for "Normal People" can help executives make more informed decisions about content acquisition, programming, distribution, and content development. By leveraging Parrot Analytics' demand data system, entertainment executives can estimate content valuation, determine how much content to spend on marketing campaigns, quantify a title's return on investment, and facilitate strategic planning deals.
Normal People's travelability to Mexico in the last 30 days is 78%, which means that the audience demand for Normal People is 78% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Normal People travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC‘s Normal People is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Normal People, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Normal People in Mexico. We provide our partners with smart OTT know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.