The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ demand data provides entertainment executives with valuable insights into audience behavior and preferences, which can be used to make informed decisions related to content creation, acquisition, distribution, and programming decisions. For example, let us analyze the Japanese animated show, Ranma ½ to demonstrate how demand data can be used to make business decisions.
Content Valuation: When we talk about content valuation, the most vital question for businesses is how much a title is worth. Parrot Analytics' content valuation system is designed to help entertainment executives answer this question. Using demand data, we can estimate the dollar value contribution of any title, to any platform, in any region. Therefore, executives can gauge the performance and popularity of a TV show in a specific market. For Ranma ½ in Mexico, we can say that it has 2.0 times the audience demand compared to the average show in the country, and the show has good demand.
Programming Decisions: Understanding demand data can help executives make programming and content creation decisions. For example, it appears that the audience for Ranma ½ is mainly located in Japan, where the show has achieved good audience demand of 3.1x. Based on this information, executives from other regions can consider creating TV series with similar themes to cater to their audiences’ tastes. Also, it is essential to understand how popular TV titles have become in specific genres of shows. According to Parrot Analytics, Ranma ½ ranks in the 96.4th percentile in the comedy genre in Mexico, meaning it has higher demand than 96.4% of all comedy titles in the country.
Distribution Decisions: Demand data can help entertainment executives make informed decisions about the distribution of TV series. For instance, Parrot Analytics reports that avid fans of Ranma ½ in Mexico typically follow titles like "Naruto: Shippuden," "Criminal Minds," and "Jimmy Kimmel Live," which shows executives the audience's interests and their likelihood to subscribe to their chosen streaming platform. Additionally, demand data can assist in identifying under-monetized titles which, in turn, enables distributers to discover new areas of content distribution.
Acquisition Decisions: Knowing the exact worth of TV series before acquisition helps in making informed financial decisions. Parrot Analytics' content valuation system can help executives determine a title's ROI for a particular platform, as well as assess the series' ability to drive subscriptions and prevent churn.
Marketing Decisions: Demand data helps executives make more informed choices related to marketing campaigns. For example, Parrot Analytics can uncover the audience’s tastes and preferences, and therefore, network executives may opt for partnering with talent or brands that align with fans' interests to expand the audience base. Additionally, executives can optimize marketing strategies before premieres by leveraging Parrot Analytics' affinity analysis, franchise potential and momentum of the show.
To summarize, Parrot Analytics’ demand data helps entertainment executives make more informed and data-driven decisions related to content valuation, programming, distribution, and acquisition. With the example of Ranma ½, we showed how demand data can be used to make decisions about programming, distribution, acquisition, and marketing of TV series, contributing to better, more profitable outcomes for entertainment businesses.
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Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Fuji TV, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Fuji TV to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ranma ½), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Fuji TV by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ranma ½, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s Ranma ½ is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ranma ½, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Ranma ½ in Mexico. We provide our partners with valuable television industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.