The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions, demand data can provide valuable insights. Using Parrot Analytics' demand data, we can take the example of "Reto 4 Elementos" to illustrate how demand data enables more informed decision-making processes.
One of the key benefits of demand data is content valuation. By leveraging demand data, we can answer questions such as "How much is my show worth?" and "What is the baseline value of a title?". With regard to Reto 4 Elementos, we can see that its demand is 2.3 times higher than average, with an upward trend over the last 30 days. This indicates that this title has value and could be worth investing in. Furthermore, we can see that it has been ranked as high as #584 in Mexico and ranks at the 99.2th percentile in the documentary genre, indicating that its value and potential success in the market is relatively high.
Demand data can also help with subscriber retention and acquisition. Entertainment executives can use demand data to understand which titles to buy to keep their current audience happy and what titles are most likely to attract new subscribers. Reto 4 Elementos has been popular over the last 30 days and has outperformed the average TV show in each of its top 10 global markets. It's performing particularly well in Mexico, which is its number one market globally. It's worth noting that its popularity is on the decline with a decrease in audience demand in Mexico by 2.2% over the last month.
Concept testing and supply & demand-related questions can also be answered using demand data. Entertainment executives can use demand data to test fans' taste preferences and to understand the genres that are resonating most with their audience in specific regions. It can also reveal what types of content exhibit an opportunity to acquire or produce. For Reto 4 Elementos, we can see that the show has mostly okay performance across the globe, with demand being okay in Venezuela, the United States, Puerto Rico, Ecuador, Peru, Argentina, and Panama.
Demand data can also be useful in determining optimal release strategies and pricing. By analyzing audience demand trends across different release windows, entertainment executives can gain insights into the best time to release content. Additionally, audience demand can inform competitive benchmarking, helping executives to compare different titles and make more informed decisions about which shows to pursue.
In conclusion, demand data is a valuable tool for entertainment executives. By examining the example of Reto 4 Elementos, we can see how demand data can inform content valuation, subscriber retention and acquisition strategies, concept testing and supply and demand decisions, release strategies and competitive benchmarking. By leveraging demand data, entertainment executives can make informed decisions about what shows to produce, acquire, and distribute to meet the demands and tastes of their audiences.
This is Reto 4 Elementos's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Reto 4 Elementos travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular RTS‘s Reto 4 Elementos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RTS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reto 4 Elementos, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Reto 4 Elementos in Mexico. We provide our partners with far-reaching TV industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.