The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential tool that entertainment executives can use to make more informed decisions about content, acquisition, distribution, and programming. For instance, content valuation is critical, and leveraging demand data can lead to more accurate assessments of a title's value, making it possible to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Additionally, it can be used to calculate the ROI a specific title will bring for any given platform while assessing a TV series' ability to drive subscriptions and mitigate churn.
Using the example of Sésamo, entertainment executives can gain critical insights from the show's performance in Mexico. With 11.1 times the audience demand of the average show over the last 30 days, it is evident that Sésamo has outstanding demand. It is also interesting to note that over the last 90 days, demand continues to increase. Over these periods, Sésamo has increased in rank by 36 spots to become the 55th most in-demand show in Mexico. In the family genre, Sésamo ranks at the 99.3th percentile in March, indicating that it has higher demand than 99.3% of all family titles in Mexico.
Additionally, other performance metrics such as audience demand growth, peak rank, and travelability can provide executives with a more robust understanding of a show's viability. The Parrot Pulse can provide insight into global performance across six dimensions. The travelability of Sésamo is low, which suggests that the show may not have the potential for international success. However, its global performance provides an independent measure of audience demand across platforms, which is considered good. Moreover, the show's longevity and momentum have both been outstanding, which is critical in maintaining audience engagement.
Furthermore, executives can use demand data to inform decisions around pre-release marketing, supply and demand, franchise potential, and optimal release strategy and pricing. For example, by identifying the top 10 global markets where Sésamo has been most in-demand over the last 30 days, executives can develop a localized approach that focuses on countries where the show has the most potential to succeed. By examining the data on the show's performance, executives can use the demand data to find and acquire other titles that will complement and build upon their existing content offerings.
In conclusion, demand data is a valuable tool for entertainment executives to make data-driven decisions about content valuation, acquisition, distribution, and programming. By examining a show like Sésamo's performance, executives can use insights to make more informed decisions about how to market a show effectively, build a localized approach, and identify successful strategies for international expansion. Therefore, demand data enables executives to have deeper insights and make informed decisions that drive audience engagement and increase revenue.
Sésamo's travelability to Mexico in the last 30 days is 592%, which means that the audience demand for Sésamo is 592% of the demand in its country of origin, Portugal. Click through to another market to discover how well Sésamo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal 5‘s Sésamo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sésamo, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Sésamo in Mexico. We provide our partners with essential television industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.