As an entertainment executive, demand data can be very useful to make more informed content decisions, whether it's for content acquisition, distribution, or programming. The case of "Talking Tom and Friends" can help us illustrate how demand data can provide valuable insights into the value of a show in a specific market.
Firstly, demand data can be used to get a sense of how the show is performing relative to the market average. In the case of "Talking Tom and Friends", the demand for the show is good with 7.4 times the audience demand of the average show in Mexico over the last 30 days, and only 8.6% of all TV shows having this level of demand. Compared to its demand of 6.9 times the average over the last 90 days, demand for this show has been increasing recently. These insights can help executives assess the show's value in the Mexican market and potentially evaluate its content valuation through the use of demand data.
Moreover, demand data can also be used to get a sense of how the show is doing relative to other shows in the same genre. For instance, "Talking Tom And Friends" ranks at the 99.1st percentile in the comedy genre, which means it has higher demand than 99.1% of all comedy titles in Mexico. Executives can use this insight to help with decisions about where the show should be placed in programming schedules or how it should be marketed.
Another useful way to use demand data is to find related shows that the audience for "Talking Tom And Friends" might like, as well as identifying which shows might be competing with it. Using data tools such as affinity analysis, executives can identify that the show's audience also likes "Women Behind Bars" and "Ms. Pat Settles It". Additionally, knowing which other shows have high demand in the Mexican market can help executives assess the competition and make more informed decisions about what kind of content should be acquired or produced based on trends in the market.
Demand data can also provide insights into the "Talking Tom and Friends" show's past and future performance. Using insights such as its travelability (how well it performs overseas), longevity (how well its audience demand is maintained over time), momentum (the pace of growth), and reach, executives can make decisions about where the show should be distributed, marketed, and scheduled. Additionally, examining the show's performance on a 1-year rolling basis vs the last 30 days can give executives a sense of how its popularity is changing over time.
Overall, using insights from demand data on shows such as "Talking Tom and Friends" can provide valuable insights to help entertainment executives to stay ahead of the competition, optimize programming decisions, and ultimately make better-informed business decisions. By identifying trends in audience demand and being able to carefully scrutinize shows, executives can help their business stay afloat and meet the unique demands of the market.
