As an entertainment executive, demand data can be used to inform content, acquisition, distribution, and programming decisions. For example, let's consider the case of "Talking Tom And Friends" and the month of January 2024 in Mexico. With 6.8 times the audience demand of the average show in Mexico over the last 30 days, we can see that demand for this show is good. This information is crucial in content valuation, as it helps to answer questions like how much is my show worth, and what is the baseline value of a title. By using demand data to assess the value of a show like "Talking Tom And Friends," executives can make informed decisions about content acquisition, investments, and monetization opportunities.
According to the Parrot Pulse, "Talking Tom And Friends" has outstanding worldwide audience demand across all platforms. It is also exceptional in terms of travelability, which is a measure of international demand relative to its home market, and franchisability or spin-off potential. This information helps to answer questions surrounding how much global appeal a title has, and how to optimize funds allocated to maximize future content investments. Additionally, by examining the top 10 global markets where "Talking Tom And Friends" is most in-demand, executives can map out local whitespaces and determine which platforms to target for distribution of their content.
In Mexico specifically, we see that Talking Tom and Friends has been increasing in demand by 12.6% in January 2024. Demand spiked in late January, indicating a potential opportunity for executives to capitalize on this surge. Moreover, we can see that fans of this show also like other family-oriented shows, such as "My Magic Pet Morphle" and "The Boss Baby: Back In Business." This data can help inform content production and acquisition decisions.
It's also important to note that "Talking Tom And Friends" has higher demand than 99.0% of all family titles in Mexico, which can help executives assess a TV series' ability to drive subscriptions and mitigate churn. Additionally, by leveraging demand data, executives can determine the best release strategy for their content, optimize their marketing campaigns ahead of a premiere, and quantify ROI for any given platform.
Finally, by examining the show's performance over the last year, we see that Talking Tom and Friends has decreased in popularity. However, we also see that the show's peak demand in the last 30 days exceeded the 1-year rolling average peak demand by 31.2%. This information can help executives determine the best course of action in promoting long-term growth for their content, and by leveraging demand data, they can identify under-monetized titles, find new opportunity markets for distribution, and make more informed decisions around subscriber acquisition and retention.
