Parrot Analytics' demand data reveals valuable insights to entertainment executives working at different stages of the content creation and distribution process. Let's take the example of the popular TV show "Ted Lasso", which has been creating a buzz in Mexico. The following questions will help you understand how Parrot Analytics' demand data can help you make informed content, acquisition, distribution, and programming-related decisions.
- Content Valuation: "Ted Lasso" has 8.7 times the audience demand of the average show in Mexico over the last 30 days, which indicates its high value to Mexican audiences. Moreover, this information can help you to estimate the dollar value contribution of this title to your platform or to a specific region in Mexico.
- Content Acquisition: The show moved up seven spots, achieving a peak rank of #89 in Mexico. Additionally, other shows that fans of "Ted Lasso" also like are "Foundation", "The Last Of Us", "Rick And Morty", "Silo", "Succession", "What We Do In The Shadows", "Ahsoka", "Star Trek: Strange New Worlds" and "Only Murders In The Building". Using this data, you can identify similar shows to "Ted Lasso" that are in demand and may be worth acquiring for your platform.
- Content Distribution: The show's travelability, which measures the show's international demand relative to its home market, is exceptional. Moreover, the information about the top 10 global markets where "Ted Lasso" is most in-demand over the last 30 days can help you to identify new areas where the show may be popular, making it worth distributing in those regions.
- Programming Decisions: The audience demand for the show has increased in Mexico by 13.8% over the last month, indicating the growing popularity of the show among Mexican audiences. Moreover, "Ted Lasso" stands at the 99.8th percentile in the drama genre, indicating that it has higher demand than 99.8% of all drama titles in Mexico. This can help you to make informed programming decisions by including this show in your programming lineup, specifically for Mexican audiences.
- Longevity and Momentum: The demand for "Ted Lasso" in Mexico was 27% of the demand in its country of origin, the United States. Additionally, the show's longevity, which measures how well audience demand is maintained over time, is outstanding. Keeping this information in mind, you can make decisions about content that will maintain demand over time. Additionally, the momentum, which measures the pace of growth, is exceptional. These insights could help to ensure that your content choices are keeping up with trends and growth in demand.
In conclusion, Parrot Analytics' demand data is a valuable tool for making informed content, acquisition, distribution, and programming-related decisions. Using the example of "Ted Lasso", we can see how you can use demand data to identify the show's value, make informed programming decisions, and understand the popularity of the show in different markets. Ultimately, demand data can help you stay ahead of industry trends and improve your content and programming strategies for maximum success.
