As an entertainment executive, you need to base your decisions on reliable insights to ensure your content choices are worthwhile investments. You need to know what shows are driving audience demand and how to stay ahead of the competition. With the help of Parrot Analytics' demand data, you can make informed decisions on content acquisition, content valuation, distribution, and programming.
Let's use the example of "Ted Lasso" in Mexico to demonstrate how Parrot Analytics' demand data can be used to help executives make more informed decisions. First, it's worth noting that "Ted Lasso" is proving to be a popular show, with exceptional demand in Mexico in October 2023.
From a content valuation perspective, executives can use Parrot Analytics' content valuation system to determine how much this show is worth to any platform in any region. With demand data, executives can also estimate the cannibalization of audiences if a title is available on multiple services or assess the value of exclusivity. It's clear that "Ted Lasso" is a valuable asset for any streaming platform seeking to attract, retain, and monetize their audience.
From a content acquisition perspective, executives can use Parrot Analytics' demand data to determine the value of a content library to a platform over time, which can help them decide how much to spend on content. By assessing a TV series' ability to drive subscriptions and mitigate churn, executives can make informed decisions about which titles to acquire or produce, and which ones to avoid. Additionally, by using demand data to assess the popularity of different genres in a particular market, executives can identify whitespaces and target their content accordingly.
From a distribution perspective, executives can use demand data to assess which platforms to target for distribution of their content. Using demand data, executives can also quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. With such valuable insights, executives can make strategic decisions that maximize their content's value across all platforms.
Finally, from a programming perspective, executives can use demand data to assess how well a show is doing in different markets, how popular it is compared to other titles, and whether its popularity is increasing or decreasing. For example, "Ted Lasso" has seen a recent decrease in demand in Mexico, which executives should take into account when making programming decisions for this market. By analyzing the top 10 global markets where "Ted Lasso" is most in-demand, executives can gain valuable insights into which markets to prioritize and how to optimize their content release and pricing strategies. Additionally, by using demand data to uncover under-monetized titles and assess the franchisability and reach of their content, executives can further optimize their programming strategy.
Overall, as an entertainment executive, you need to have a deep understanding of audience demand trends to make informed decisions. By using Parrot Analytics' demand data, executives can gain valuable insights into how much their content is worth, which content to acquire, where to distribute their content, and how to program their shows to maximize value. With such valuable insights at their fingertips, executives can stay ahead of the competition and achieve long-term success in the entertainment industry.
